Investigación de Mercado y Análisis Competitivo

Resumen

Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape.

Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market. By the end of this course, you'll be able to:

● Collect and analyze market data ● Conduct thorough competitive analysis to gain insights into competitors' strategies. ● Complete a final project that demonstrates your ability to conduct market research and competitive analysis.

This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

Programa

• Aplicación de la investigación de mercado para el éxito del producto
En este módulo, aprenderás a aplicar eficazmente técnicas de investigación de mercado para tomar decisiones informadas sobre el producto y fomentar su éxito.
• Comportamiento del consumidor y segmentación
En este módulo, te adentrarás en el mundo del comportamiento del consumidor, aprendiendo a analizar sus motivaciones y segmentar el mercado para estrategias de producto dirigidas.
• Técnicas de análisis competitivo
En este módulo, te convertirás en experto en el arte del análisis competitivo, descubriendo ideas clave sobre tus rivales para obtener una ventaja estratégica.

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Impartido por

Xbox

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Materias

Business