Demand and Supply Analytics

Overview

Explore the intricate world of demand and supply analytics with Columbia University's insightful course, now available on edX. Delve into the critical operational and pricing challenges businesses confront on a day-to-day basis. From understanding why airlines adjust ticket prices to uncovering the strategic pricing behind long hotel stays and the rationale for product bundling in software companies, this course covers a broad spectrum of real-world examples. Discover the art of pricing strategies, inventory management, and the decision-making process behind discounting products. Why do prices often end in ".99", and how do companies manage the delicate balance between too much inventory and the risk of losing customers? This course not only addresses these questions but also explores the interconnectedness of these decisions and the implications for businesses in various sectors. Participants will gain an introduction to the analytical tools essential for tackling demand and supply management challenges, equipping them with the knowledge to make informed decisions. Dive into this essential guide for understanding the complexities of business intelligence, available now in edX's Business Intelligence Courses category.

Syllabus

Taught by

Daniel Guetta

Tags

united states