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Starts 26 June 2025 09:53
Ends 26 June 2025
Digital Media and Marketing Principles
ESSEC Business School
31 Courses
ESSEC is a prestigious business school situated in France, with campuses in Paris, Singapore, and Morocco. Its highly esteemed faculty provides top-notch research and learning opportunities that prepare students for successful careers in the global economy.
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Overview
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices.
By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
- Examine marketing as a process of highly strategic communication
- Understand the impacts of digital media and information technologies on communication and marketing
- Develop a conceptual understanding of several digital marketing strategies
- Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mixed Reality, as new tools for digital marketing
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https:
//degrees.giesbusiness.illinois.edu/idegrees/.
University:
ESSEC Business School
Provider:
Coursera
Categories:
Artificial Intelligence Courses, Internet of Things Courses, Digital Marketing Courses
Taught by
Mike Yao and Rhiannon Clifton
