Digital Media and Marketing Principles

ESSEC Business School via Coursera

Overview

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.

Examine marketing as a process of highly strategic communication
Understand the impacts of digital media and information technologies on communication and marketing
Develop a conceptual understanding of several digital marketing strategies
Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mixed Reality, as new tools for digital marketing

This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

University: ESSEC Business School

Provider: Coursera

Categories: Artificial Intelligence Courses, Internet of Things Courses, Digital Marketing Courses