How to Use the CPM to Analyze and Set Your Strategy

Overview

Title:

How to Use the CPM to Analyze and Set Your Strategy

Description:

Join us for a comprehensive 1-hour project-based course on Coursera, where you'll master the Competitive Profile Matrix (CPM), a pivotal strategic management tool. This course is designed to help business leaders and strategists gain a deep understanding of their competitive environment and how their company compares to rivals.

Through interactive activities, including a detailed case study analysis of a division within an energy services company using a spreadsheet, participants will learn how to effectively identify Critical Success Factors (CSFs), assign weights to these factors, rank them, and calculate the weighted scores to reveal the competitive landscape of their industry. By the end of this session, you'll be adept at using the CPM to pinpoint your company's strengths and weaknesses and leverage this insight to craft a robust business strategy.

University:

Provider:

Coursera

Categories:

Business Intelligence Courses, Strategic Management Courses

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Taught by

Omodiaogbe Samuel

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Subjects