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Starts 1 July 2025 09:09
Ends 1 July 2025
Infonomics I: Business Information Economics and Data Monetization
ESSEC Business School
31 Courses
ESSEC is a prestigious business school situated in France, with campuses in Paris, Singapore, and Morocco. Its highly esteemed faculty provides top-notch research and learning opportunities that prepare students for successful careers in the global economy.
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Overview
Unlock the potential of your organization's information assets with "Infonomics I:
Business Information Economics and Data Monetization," offered by ESSEC Business School on Coursera. In today's Information Age, leveraging information effectively is crucial for thriving.
This course, the first in a two-part series, aims to equip participants with a non-technical understanding of how information's unique economic characteristics can be harnessed to foster economic benefits for organizations.
Delve into the intriguing debate on whether information qualifies as an asset or property, and explore the significance of treating it as such. Through a focused exploration of information within various micro-economic frameworks, learners will gain insights into enhancing information management and utilization strategies.
The curriculum further explores innovative ways to monetize information, including employing different business analytics approaches to augment both the potential and actualized value of information assets.
Designed for a broad audience, this course is perfect for professionals interested in Big Data, Business Intelligence, and Strategic Management. Join us on Coursera and take the first step towards mastering the art of information economics and unlocking new avenues for data monetization.
Categories:
Big Data Courses, Business Intelligence Courses, Strategic Management Courses.
Taught by
Douglas B. Laney
