Managerial Economics and Business Analysis

ESSEC Business School via Coursera Specialization

Overview

Gain a comprehensive understanding of the market dynamics and economic environment pivotal for managing and operating businesses effectively with our "Managerial Economics and Business Analysis" specialization. Dive deep into the nuances of market operations and macro-economic frameworks, enriched with real-world examples to solidify your learning. This specialization empowers you to pinpoint key economic factors at both the firm and country level that influence business decisions, craft an analytical framework with statistical tools, and adeptly apply economic theories and data in scrutinizing business environments and trends to make informed business choices.

The capstone project is the culmination of this hands-on experience, tasking you with a thorough analysis of an actual business scenario. Here, you'll explore the global economic backdrop of a business and draft a business plan that amalgamates statistical methodologies and economic principles to deliver a detailed examination of the micro and macroeconomic climates influencing your chosen company. Offered as part of the Gies College of Business’ suite of online programs, including the iMBA and iMSM, this specialization provides a pathway to understanding how your Coursera accomplishments can be applied toward degree program admissions at ESSEC Business School.

Whether you're interested in Data Analysis, Business Intelligence, Strategic Management, Business Analysis, or Macroeconomics, this specialization on Coursera has got you covered, setting a firm foundation for your career ascent in these domains.