Online Display Advertising: Targeting Options

The Open University via FutureLearn

Overview

Unlock the secrets to effective online display advertising by mastering audience targeting options. This comprehensive two-week course, brought to you by the esteemed partnership of Target Internet and The Open University, available on FutureLearn, will enlighten you on the multitude of targeting choices available for your online display campaigns. Designed to enhance visibility and connect with the right audience, this course delves into geographic, demographic, and device targeting, as well as sophisticated strategies like contextual advertising, topic and interest-based targeting, lookalike audiences, and retargeting.

Further, you'll learn about the dynamics between targeting options and advertising costs, the advantages of automatic and programmatic targeting, and the innovative use of artificial intelligence (AI) in optimizing ad performance. With insights into retargeting, you'll be equipped to guide potential customers through their online journey effectively. By the end of the course, you'll not only understand but be able to apply the broad range of targeting techniques to boost your campaign results, ensuring a positive return on investment (ROI) without alienating your audience.

Beyond the technical knowledge, you'll gain insights from digital marketing veterans at Target Internet, who bring their rich experience working with powerhouse brands like the BBC, Sony, Tesco, Vodafone, Mercedes, L'Oreal, and Warner Bros. This course is meticulously curated for those eager to deepen their understanding of online display advertising within the digital marketing spectrum. It's particularly beneficial for individuals aiming to expand their expertise in marketing, communications, and business.

Categories include Artificial Intelligence Courses, Digital Marketing Courses, and Advertising Courses, ensuring a broad understanding of today's digital advertising landscape.