Digital Platforms and Ecosystems Business and Partnership

Overview

Digital Platforms and Ecosystems Business and Partnership by MTF Institute What you'll learn:

Nature and problems of platform businessBuilding of platformDeveloping of platformPartnership with platformsSelling on the platform Welcome to course:

Digital Platforms and Ecosystems Business and Partnership by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Digital platforms and ecosystems have become integral components of modern business landscapes, fundamentally altering the way companies operate, interact with customers, and create value.Digital Platforms:

A digital platform is an online framework or infrastructure that facilitates interactions between various users and allows for the exchange of goods, services, or information. These platforms serve as virtual marketplaces where users can connect, transact, and collaborate.

Examples of digital platforms include e-commerce websites like Amazon, social media platforms like Facebook, and software-as-a-service (SaaS) platforms like Salesforce.Ecosystems:

Digital ecosystems refer to interconnected networks of organizations, individuals, and technologies that collaborate and coexist within a shared digital environment. These ecosystems are characterized by interdependence and collaboration, where different entities contribute to and benefit from the ecosystem's overall value creation.

For instance, Apple's ecosystem includes developers who create apps, users who consume them, and Apple itself as the platform provider.Importance for Companies and Managers:

Market Expansion:

Digital platforms and ecosystems offer companies unparalleled opportunities to reach global markets and engage with diverse customer segments.Innovation:

They foster innovation by providing a fertile ground for experimentation, co-creation, and the rapid deployment of new products and services.Customer Engagement:

These platforms enable companies to gather vast amounts of data on customer behavior, preferences, and feedback, allowing for more personalized and targeted marketing strategies.Efficiency:

By leveraging digital platforms, companies can streamline operations, automate processes, and reduce costs.Competitive Advantage:

Understanding and harnessing digital platforms and ecosystems can confer a significant competitive advantage, enabling companies to stay ahead of rivals in a rapidly evolving marketplace.

Syllabus

• Introduction to Digital Platforms and Ecosystems
Definition and Key Concepts
Importance in Modern Business
• Types of Digital Platforms
Transaction Platforms
Innovation Platforms
Integration Platforms
• Building and Managing Digital Ecosystems
Components of a Digital Ecosystem
Role of Technology and Data
Strategies for Ecosystem Management
• Business Models for Digital Platforms
Revenue Models
Network Effects and Value Creation
Case Studies of Successful Platform Businesses
• Partnerships in Digital Ecosystems
Types of Partnerships
Building and Sustaining Partnerships
Negotiation and Collaboration Strategies
• Platform Governance and Regulation
Platform Governance Models
Legal and Ethical Considerations
Impact of Regulation on Platforms
• Challenges and Risks in Digital Ecosystems
Security and Privacy Issues
Competition and Anti-trust Challenges
Managing Disruption and Change
• Future Trends in Digital Platforms and Ecosystems
Emerging Technologies and Innovations
Globalization and Cross-Border Platforms
Predictions and Opportunities in the Digital Economy
• Case Studies and Real-World Applications
Analysis of Successful Platforms
Lessons from Failed Platform Initiatives
Best Practices and Strategies
• Course Review and Final Assessment
Recap of Key Learnings
Assessment and Project Presentation
Feedback and Next Steps in Learning

Taught by

MTF Institute of Management, Technology and Finance

Subjects

Business