Entreprise et partenariat de plateformes numériques et d'écosystèmes

Aperçu

Digital Platforms and Ecosystems Business and Partnership by MTF Institute What you'll learn:

Nature and problems of platform businessBuilding of platformDeveloping of platformPartnership with platformsSelling on the platform Welcome to course:

Digital Platforms and Ecosystems Business and Partnership by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Digital platforms and ecosystems have become integral components of modern business landscapes, fundamentally altering the way companies operate, interact with customers, and create value.Digital Platforms:

A digital platform is an online framework or infrastructure that facilitates interactions between various users and allows for the exchange of goods, services, or information. These platforms serve as virtual marketplaces where users can connect, transact, and collaborate.

Examples of digital platforms include e-commerce websites like Amazon, social media platforms like Facebook, and software-as-a-service (SaaS) platforms like Salesforce.Ecosystems:

Digital ecosystems refer to interconnected networks of organizations, individuals, and technologies that collaborate and coexist within a shared digital environment. These ecosystems are characterized by interdependence and collaboration, where different entities contribute to and benefit from the ecosystem's overall value creation.

For instance, Apple's ecosystem includes developers who create apps, users who consume them, and Apple itself as the platform provider.Importance for Companies and Managers:

Market Expansion:

Digital platforms and ecosystems offer companies unparalleled opportunities to reach global markets and engage with diverse customer segments.Innovation:

They foster innovation by providing a fertile ground for experimentation, co-creation, and the rapid deployment of new products and services.Customer Engagement:

These platforms enable companies to gather vast amounts of data on customer behavior, preferences, and feedback, allowing for more personalized and targeted marketing strategies.Efficiency:

By leveraging digital platforms, companies can streamline operations, automate processes, and reduce costs.Competitive Advantage:

Understanding and harnessing digital platforms and ecosystems can confer a significant competitive advantage, enabling companies to stay ahead of rivals in a rapidly evolving marketplace.

Programme

• Introduction aux Plateformes Numériques et Écosystèmes
Définition et Concepts Clés
Importance dans le Monde des Affaires Moderne
• Types de Plateformes Numériques
Plateformes de Transaction
Plateformes d'Innovation
Plateformes d'Intégration
• Construction et Gestion des Écosystèmes Numériques
Composants d'un Écosystème Numérique
Rôle de la Technologie et des Données
Stratégies de Gestion des Écosystèmes
• Modèles d'Affaires pour les Plateformes Numériques
Modèles de Revenu
Effets de Réseau et Création de Valeur
Études de Cas de Plateformes Réussies
• Partenariats dans les Écosystèmes Numériques
Types de Partenariats
Création et Maintien des Partenariats
Stratégies de Négociation et de Collaboration
• Gouvernance et Régulation des Plateformes
Modèles de Gouvernance des Plateformes
Considérations Juridiques et Éthiques
Impact de la Régulation sur les Plateformes
• Défis et Risques dans les Écosystèmes Numériques
Problèmes de Sécurité et de Confidentialité
Défis de Concurrence et Antitrust
Gestion des Disruptions et du Changement
• Tendances Futures des Plateformes et Écosystèmes Numériques
Technologies Émergentes et Innovations
Globalisation et Plateformes Transfrontalières
Prédictions et Opportunités dans l'Économie Numérique
• Études de Cas et Applications Réelles
Analyse de Plateformes Réussies
Leçons des Initiatives de Plateformes Échouées
Meilleures Pratiques et Stratégies
• Bilan du Cours et Évaluation Finale
Récapitulation des Apprentissages Clés
Évaluation et Présentation de Projet
Retour et Prochaines Étapes d'Apprentissage

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Enseigné par

MTF Institute of Management, Technology and Finance

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Matières

Business