Professional Certificate: Product Management and Development

Overview

Professional Certificate:

Product Management and Development by MTF Institute

Syllabus

• Introduction to Product Management
Overview of Product Management
Key Responsibilities of a Product Manager
Skills and Competencies Required
• Understanding the Market
Market Research Techniques
Competitive Analysis
Customer Personas and Segmentation
• Product Vision and Strategy
Defining a Product Vision
Creating a Product Roadmap
Aligning Product Strategy with Business Goals
• Ideation and Concept Development
Brainstorming and Idea Generation
Design Thinking Methods
Validating Ideas with Stakeholders
• Product Development Life Cycle
Phases of Product Development
Agile vs. Waterfall Methodologies
Role of a Product Manager in Development
• User-Centered Design and Prototyping
Principles of User-Centered Design
Wireframing and Storyboarding
Building and Testing Prototypes
• Product Launch and Go-to-Market Strategy
Planning a Product Launch
Pricing and Positioning Strategies
Marketing and Communication Tactics
• Product Management Tools and Techniques
Overview of Popular Product Management Tools
Using Data Analytics for Decision Making
Prioritization Frameworks
• Metrics and Performance Tracking
Defining Success Metrics
Implementing Key Performance Indicators (KPIs)
Analyzing and Interpreting Results
• Managing Product Life Cycle
Stages of Product Life Cycle
Strategies for Growth, Maturity, and Decline
Managing Product Reiterations and Updates
• Leadership and Stakeholder Management
Communicating with Cross-functional Teams
Navigating Organizational Dynamics
Influencing and Persuading Stakeholders
• Case Studies and Real-World Applications
Review of Successful Product Management Cases
Lessons Learned from Product Failures
Practical Application and Project Work
• Capstone Project
Developing a Product Strategy Proposal
Presenting to a Panel of Experts
Receiving Feedback and Refinement Recommendations

Subjects

Business