Tableau for Business Analytics and Marketing

Overview

Visualize marketing data with Tableau. Take your business to the next level with data driven decisions.

What you'll learn:

How to leverage Tableau to solve real world problemsBuild a data driven buyer persona using TableauAnalyze Email Marketing data with TableauQuantify the Impact of a Marketing Campaign with TableauWhat KPIs are important in the marketing spaceHow to create a demographic dashboard Do you have the desire to analyze marketing data?Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.In this course you will learn:

What KPIs are important in the marketing spaceHow to visualize these KPIsHow to create a demographic dashboardHow analyze email marketing dataHow to quantify the impact of an ad campaignUse Tableau to Analyze Marketing DataThe three case studies in the course are:

Data Informed Buyer PersonaEmail Marketing AnalysisPromotion Impact AnalysisIn these three case studies we will build out data visualizations that will uncover the key trends that matter.Content and OverviewIn this course we will delve into how Tableau can be applied to marketing data.

There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends.

Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.What You Will Learn-How to leverage Tableau to solve real world problems-Build a data driven buyer persona using Tableau-Analyze Email Marketing data with Tableau-Quantify the Impact of a Marketing Campaign with Tableau

Syllabus

• Introduction to Tableau
Overview of Tableau and its applications in business analytics
Installation and setup of Tableau Desktop
Understanding Tableau interfaces and navigation
• Connecting to Data Sources
Importing data from various sources (Excel, databases, cloud services)
Data preparation and cleaning
Data blending and integration
• Building Basic Visualizations
Creating bar charts, line graphs, and pie charts
Utilizing Tableau's Show Me feature for quick visualization
Customizing visualization appearance
• Advanced Visualization Techniques
Building advanced visualizations: scatter plots, histograms, and heat maps
Using calculated fields and table calculations
Applying geographic mappings in Tableau
• Dashboard Design and Development
Principles of effective dashboard design
Building and customizing dashboards
Interactive and dynamic dashboards – using actions and filters
• Marketing Analytics with Tableau
Analyzing consumer behavior data
Evaluating marketing channel performance
Visualizing customer segmentation and targeting strategies
• Practical Applications in Business Analytics
Case studies in marketing data analysis
Trend analysis and forecasting using Tableau
Measuring and analyzing ROI in marketing campaigns
• Tableau Integration and Automation
Using Tableau with other BI tools and platforms
Automating reports and dashboards
Introduction to Tableau Online and Tableau Server
• Tableau Community and Resources
Exploring Tableau Public for inspiration and sharing
Accessing Tableau Community forums and learning resources
Keeping updated with Tableau innovations and updates
• Conclusion and Course Project
Final project: Developing a comprehensive marketing dashboard
Best practices review and course wrap-up

Taught by

John David Ariansen, SuperDataScience Team and Ligency Team

Subjects

Data Science