电子商务研究专题

Overview

While e-commerce is creating miracles, it is also constantly expanding its frontiers. This course takes the frontiers of the development of e-commerce as the object, and discusses the evolutionary laws and ecology of e-commerce in the form of specific topics, including two-sided market theory, long tail theory, Moore's law, Metcalfe's law, Davido's law, Matthew effect and other theoretical foundations.

The topics cover cross-border e-commerce ecosystems and other rapidly developing practical fields, including big data, cloud computing , business intelligence, blockchain and other technical building blocks that constitute e-commerce capabilities. In the context of the digital economy, e-commerce may evolve along the direction to a more connotative digital commerce world.

Therefore, the course intends to draw a picture of the future of e-commerce with the topics of digital economy and digital living.

Syllabus

• E-commerce Ecology and Evolution Laws
Ecology of E-commerce
Two-sided Market Theory
Long tail theory
Moore's Law
Metcalfe's Law
Davidow's Law and Matthew Effect
Digital Economy and Digital Survival
• Cross-border E-commerce
China's cross-border e-commerce
Introduction to cross-border e-commerce
Introduction to cross-border payment in e-commerce
Logistics of cross-border e-commerce
Platforms of cross-border e-commerce
Trends of cross-border e-commerce
• Big Data
big data
Hadoop
cloud computing
cloud computing technologies
big data applications
big data and ecommerce
• Business Intelligence
The Evolution of Business Intelligence
Business Intelligence Techniques
Business Intelligence Tools
Business Intelligence System(1)-A data warehouse
Business Intelligence System(2)-business analytics
Business Intelligence System(3)-business performance management.
Business Intelligence System(4）-a user interface
Business Intelligence Trends
• Blockchain
Overview
Key features
Advantages and disadvantages
Blockchain and Bitcoin
Application I
Application II
Blockchain in China

Taught by

Xi’an University of Posts&Telecommunications

Subjects

Business