What You Need to Know Before
You Start
Starts 6 June 2025 22:45
Ends 6 June 2025
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45 minutes
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Overview
Discover how to build direct audience relationships by leveraging content, analytics, and AI to overcome gatekeeping challenges.
Syllabus
- Introduction to Direct Audience Relationships
- Content Strategy for Direct Engagement
- Leveraging Analytics for Audience Insights
- Introduction to AI in Audience Engagement
- Building an Integrated Content and AI Strategy
- Practical Implementation Workshops
- Measuring Success and Continuous Improvement
- Conclusion and Future Trends
- Capstone Project
Understanding Gatekeeping in Media and Marketing
The Importance of Bypassing Gatekeepers
Identifying Your Audience
Crafting Compelling Content
Maximizing Reach and Impact
Understanding Key Metrics and Analytics Tools
Analyzing Audience Behavior and Preferences
Data-Driven Decision Making
Overview of AI Technologies
AI Tools for Content Creation and Curation
Personalization through AI
Combining Content, Analytics, and AI
Case Studies of Successful Strategies
Overcoming Common Challenges
Hands-on Sessions with AI and Analytics Tools
Developing a Content Strategy with AI
Building and Engaging Your Audience
Setting KPIs and Goals
Tools for Tracking Progress
Iteration and Feedback Loops
Emerging AI Trends in Audience Development
The Future of Direct Audience Relationships
Develop a Strategy to Overcome a Specific Gatekeeping Challenge
Presentation and Peer Review of Strategies
Subjects
Business
