Business Technology Management

via Coursera Specialization

Overview

Explore the intersection of technology and business with the Business Technology Management Specialization, offered through Coursera. In the modern digital economy, information technology (IT) has become a pivotal element in shaping business strategies and operations, necessitating a new generation of IT managers and leaders. This Specialization equips you with comprehensive knowledge in IT, alongside essential project management, leadership, and analytical skills. These are vital for harnessing technology to secure a competitive edge.

Delve into the dynamics of digital transformation and discover how savvy executives use IT to foster value creation and understand the competitive landscape of tech-intensive industries. The Specialization covers critical areas including Business Analytics in the realm of digital media, equipped with essential tools like RStudio and GitHub, and offers insights into customer analytics. Participants will gain a deep understanding of problem-solving, data collection, predictive analytics, and optimization by leveraging digital media tools.

Featuring insights from Professor Deepa Mani, this Specialization is perfect for those looking to thrive at the nexus of IT and business strategy. It's categorized under Project Management, Digital Transformation, Leadership, and Information Technology Courses, making it an ideal choice for professionals aiming to advance their skills in these areas.