Fundamentals of Digital Transformation

Overview

The Fundamentals of Digital Transformation course comprehensively introduces the technologies, strategies, and business models driving digital innovation. Participants will explore key concepts such as cloud computing, artificial intelligence (AI), the Internet of Things (IoT), automation, and data-driven decision-making, learning how these tools reshape industries and enhance customer experiences.

Through case studies, interactive activities, and role-play exercises, students will analyze real-world examples of digital transformation in companies like Microsoft, Starbucks, JPMorgan Chase, and Dell. The course also examines ethical considerations, privacy concerns, and organizational challenges, helping participants develop strategies for implementing digital solutions while addressing leadership resistance and compliance requirements.

By the end of this course, learners will gain a practical understanding of digital transformation frameworks, enabling them to drive innovation, optimize operations, and remain competitive in an increasingly digital economy.

Syllabus

• Introduction
• Core Principles
Digital transformation is reshaping industries by integrating technology into all areas of business operations. It is about adopting new technologies and a fundamental shift in how companies operate and deliver value. This unit introduces key concepts, challenges, and opportunities in digital transformation, setting the stage for deeper exploration in the following lessons.
• Key Technologies
Technology is at the heart of digital transformation, enabling businesses to improve efficiency, scalability, and customer engagement. Cloud computing, the Internet of Things (IoT), and automation are the most influential technologies reshaping industries today. Cloud computing provides the infrastructure to store and analyze vast amounts of data, while IoT connects physical devices to generate real-time insights. Automation streamlines operations, reducing human intervention and increasing efficiency. Understanding how these technologies interact is essential for any digital transformation initiative. This unit explores their impact and how organizations like Microsoft have leveraged them to become market leaders. You will use hands-on activities and role-playing to give you insight into designing cloud-based systems and applying these technologies in real-world business scenarios.
• Customer Experience
The customer experience is a key driver of digital transformation. Companies are leveraging AI, big data, and automation to personalize interactions, streamline service delivery, and create seamless omnichannel experiences. In this unit, you’ll examine how businesses transform customer interactions using technology and develop a strategy for enhancing the customer journey through digital means.
• Business Model
Beyond technology, digital transformation redefines how businesses generate revenue and create value. Companies are adopting new digital-first business models, from subscription-based services to platform economies. In this unit, you'll explore the evolution of business models in the digital age and how organizations can remain competitive.
• Ethics and Security
As businesses embrace digital transformation, ethical considerations and security risks emerge. Companies must navigate data privacy laws, AI bias, and cybersecurity threats to ensure responsible digital practices. This unit, you will delve into ethical dilemmas and regulatory frameworks that shape the digital landscape.
• Exit Ticket

Taught by

Reed H. Harder

Subjects

Business