What You Need to Know Before
You Start
Starts 3 June 2025 14:59
Ends 3 June 2025
Digital Marketing Analytics
University of Maryland, College Park
8 Courses
The University of Maryland, College Park is a public research university renowned for its diverse student community and prestigious academic programs. With more than 200 degree courses, exclusive internships, and progressive research opportunities, UMD provides a top-tier educational experience.
3 hours 51 minutes
Optional upgrade avallable
Not Specified
Progress at your own speed
Free Online Course (Audit)
Optional upgrade avallable
Overview
Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so.
Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys, web analytics, as well as prices and advertising.
You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results. Artificial intelligence and machine learning will be explored as tools to deepen analytical skills and acumen and hone decision making.
This comprehensive exploration into digital marketing analytics tools and techniques is critical knowledge for any marketing influencers, digital marketing analysts and product and brand decision makers within small and medium businesses as well as larger organizations with international reach.
Syllabus
- Introduction to Digital Marketing Analytics
- Online Testing and Recommendation Systems
- End-of-Course Evaluation
Taught by
Michael Trusov
Subjects
Business