Overview
Discover the power of AI in enhancing customer engagement and satisfaction with our course, "AI-Driven Customer Communication: Enhancing Engagement and Personalization." Learn practical techniques through personal case studies to deliver personalized, real-time interactions that foster loyalty.
In this course, you'll explore foundational AI concepts in customer communication, develop personalization strategies, and master data-driven decision-making processes. Specific techniques include using AI-driven chatbots for real-time support, predictive analytics for anticipating customer needs, and sentiment analysis for feedback evaluation.
Optimize your customer interactions with personalized product recommendations and AI-powered journey mapping to boost conversion rates and satisfaction. Engage in hands-on learning to implement chatbots in service scenarios, deploy predictive tools to reduce churn, and analyze feedback effectively.
Targeted at Customer Service Managers, Marketing Professionals, Business Analysts, and Digital Transformation Leaders, this course is ideal for those aiming to leverage AI in refining communication strategies and improving customer engagement.
Prior knowledge in AI applications in business and familiarity with customer engagement concepts is recommended to maximize course benefits. A grounding in digital communication tools will also enhance understanding of discussed AI techniques.
Upon completion, you'll be proficient in analyzing the benefits of AI in communication and applying cutting-edge personalization techniques. Harness AI tools for enhanced feedback analysis and journey mapping, driving informed, data-driven decisions in business settings.
Provider: Coursera
Categories: Generative AI, Chatbots, Predictive Analytics, Sentiment Analysis, Customer Service, Customer Engagement, Marketing Analytics, Customer Journey Mapping
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