Generating Vision: Long-Term Ideas to Motivate Stakeholders
Coursera
10 Courses
Established in 1831, NYU is a prestigious global university in New York City, comprising 17 schools and colleges that offer more than 230 undergraduate, graduate, and professional programs.
Overview
CEOs, founders, and entrepreneurs must routinely craft business plans that clearly describe the company’s future and address trends they see converging. Product managers must ensure that product road-maps don’t get bogged down in iterations so that leap frog innovations take root. Every company’s future must integrate artificial intelligence, manage uncertainty and down-select from infinite choices.
Publishing a pithy vision statement often fails to help employees realize their team’s full potential and anticipate future customer needs. This course will help you clearly define a vision of “where” your company is going that will outperform even an inspiring one. Research demonstrates that companies with a long-term perspective tend to outperform those focused on short-term targets and quarterly goals. By taking a deep look into the future, leaders and employees can identify and mitigate potential blind spots and see patterns that can inhibit or drive growth.
The course will critique multiple company vision statement examples and why they often fail to be motivating. Brainstorming and future thinking must be focused and met with techniques and asking the right questions that when implemented can have a huge impact on the bottom line. This course will help you to inspire your employees, team-members, and all stakeholders through long-term thinking, visioning mindsets, strategic foresight, scenario planning, and big idea generation.
We will show you how to think long-term and what the many business benefits are. Too little time is allocated to dream big about the company’s future as long-term goals are quickly replaced by short-term choices that hold back the full potential of the company. Leaders that don’t take the time to get the big ideas right and communicate them will be rapidly replaced. This course will outline the clear differences between mission statements and strategic visioning so that management attention is routinely given to thinking five to ten plus years into the future.
The danger is in “Short-termism” as too many managers get stuck in day-to-day thinking as incentives are aligned to think quarterly, small and avoid projects that will take time to deliver bottom-line impact. Visioning has become an essential element of business strategy. Long-term perspective drives success. Yet vision statements often leave employees confused and even disengaged; retention and relevancy are on the line.
The most clever vision statements often fail to motivate employees if they can’t make sense of the words and then see themselves within the images, concrete language, and storytelling about the future. Vision statements are often a “check the box” crutch that leaders lean on when they are unable to imagine and get the big ideas right. This course will show that vision statements were never enough to inspire employees to join nor stay with your company. This course will bring you new frameworks, tools, and templates that push leaders and managers towards long-term thinking and planning that drives significant economic opportunity for all stakeholders.
Less than 10% of leaders self-identify as visionary, according to the Barrett Culture Values Center. Leaders at all levels struggle with vision and visioning for products, teams, and entire companies. Short-term incentives and behaviors inhibit exploration of the trends that are converging and may disrupt your industry. Leaders often default to generating vision statements that often fail to inspire. Yet, employees and team members crave vision and knowing how their work and longer-term career paths connect to that of the group or entire company. Vision statements were never enough to motivate collective action.
While a mission statement may describe why your organization exists, vision can’t be captured in a vision statement. The course examines how companies like AARP, Patagonia, Amazon, and others use future-back planning, strategic foresight, visioning, and long-term thinking to create a north star that pulls leaders up from the inertia of day-to-day execution. We will explore the power of and dangers in analogy that held Microsoft back from growth. The course will also examine how nonprofit healthcare platforms like the Mayo Clinic engage in strategic planning that employs codified beliefs about the future (“the patient will see you now)” and how they are looking fifty years into the future of healthcare.
University: New York University (NYU)
Provider: Coursera
Categories: Innovation Courses, Leadership Courses, Business Strategy Courses
