Harnessing AI in Marketing and Communication

Hanyang University via FutureLearn

Overview

Explore the transformative power of artificial intelligence (AI) in the realm of marketing and communication with this insightful four-week course offered by the University of Adelaide, available through FutureLearn. Dive deep into the capabilities of AI to elevate your marketing strategies, from generating dynamic text and visual content to enhancing efficiency through automation.

Embark on a journey to master AI for content creation. Understand how AI can generate not only visibility but also create compelling, targeted content that truly resonates with your audience. Engage in practical exercises and analyze real-world examples to craft content that enhances engagement and delivers impactful results.

In the latter part of the course, uncover the extensive role of AI in the measurement, analysis, and planning phases of marketing. Through exploring the functionalities of chatbots and AI data tools, gain a comprehensive understanding of how these technologies can streamline marketing processes and forecast future industry trends.

This introductory course is perfectly tailored for both newcomers to the marketing field and professionals seeking to deepen their knowledge. It builds on the foundation laid by the University of Adelaide's 'Marketing Essentials' and 'Developing your Marketing Strategy' courses, making it an ideal next step for those who wish to further their marketing education.

Categorized under Artificial Intelligence Courses, Data Analysis Courses, and Marketing Courses, this program is a pivotal step for anyone looking to harness the future of AI in marketing and communication.