International Marketing: Challenges and Opportunities

Coventry University via FutureLearn

Overview

Explore the "International Marketing: Challenges and Opportunities" course offered by Coventry University through FutureLearn. This comprehensive course dives deep into the challenges faced by global marketers, shedding light on complex issues and equipping you with critical analysis skills to prepare for and respond to difficulties in your international marketing strategies.

Delve into the concept of globalisation and debate its relevance and benefits in today's world. Additionally, the course introduces the pivotal idea of 'fortune at the bottom of the pyramid', highlighting the untapped potential of BOP consumers who, despite their modest earnings, represent a significant market opportunity for global marketers. Learn how to incorporate this demographic into your strategic planning to unlock new avenues for growth.

Furthermore, the curriculum covers cutting-edge global marketing trends. You'll explore the role of artificial intelligence and ongoing globalisation, gaining insights into their expected impacts on global marketing practices. By identifying and reflecting on future trends, you will be better positioned to develop effective, forward-thinking marketing strategies.

This course is ideal for anyone with an interest in the dynamic field of global marketing, whether you're aspiring to enter the field, seeking to broaden your expertise, or aiming to enhance your strategic approach to global challenges and opportunities.

For those looking to deepen their understanding further, FutureLearn offers a suite of complementary courses from the same provider, covering various facets of international marketing, including definition and strategy, cultural factors, market selection and entry strategies, as well as product adaptation versus standardisation.

Categories: Marketing Courses