What You Need to Know Before
You Start

Starts 4 June 2026 01:28

Ends 4 June 2026

00 Days
00 Hours
00 Minutes
00 Seconds
course image

Market Research Analyst: AI, Power BI, SurveyMonkey skilled

Master the end-to-end market research workflow using AI, Power BI, R, and SurveyMonkey to collect, analyze, and communicate strategic insights, and build a job-ready portfolio.
Coursera via Coursera

Coursera

2865 Courses


8 weeks, 10 hours a week

Optional upgrade avallable

Beginner

Progress at your own speed

Paid Course

Optional upgrade avallable

Overview

Launch your career as a Market Research Analyst by mastering the end-to-end professional workflow. This program doesn't just teach tools; it teaches you how to drive executive-level decisions.

This comprehensive program transforms you from a beginner to a confident analyst capable of collecting, analyzing, and communicating strategic insights. You'll learn to translate complex business questions into research plans, gather evidence from multiple sources, and produce actionable recommendations using modern analytics tools.

The curriculum mirrors real-world workflow, guiding you through problem framing, data sourcing, primary research, statistical analysis, visualization, and executive storytelling. By the end of this program, you'll have a portfolio of professional-grade projects demonstrating your ability to leverage AI, Power BI, R, and survey platforms like SurveyMonkey to deliver high-impact market research.

Who this is for:

Career starters, aspiring business analysts, marketing professionals, and anyone looking to build practical market research skills with no prior experience required. You will graduate with a complete Career Readiness Kit, including a professional portfolio, an impact-driven resume, and the narrative skills to ace your first interview.

Syllabus

  • Course 1: Market Research Foundations for Strategy and Growth
  • Course 2: AI-Powered Market Research and Survey Design
  • Course 3: Market Research Data Analysis and Governance with R
  • Course 4: Competitive Intel, Trends and Data Sourcing
  • Course 5: Market Analysis and Trend Forecasting with Data
  • Course 6: Customer Segmentation and Analytics
  • Course 7: Market Research Data: Dashboards and Storytelling
  • Course 8: Market Research Portfolio Capstone
  • Course 9: Career Launch for Market Researchers

Taught by

Professionals from the Industry


Subjects

Business