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Inicio 4 June 2026 12:02
Fin 4 June 2026
Analista de Investigación de Mercados: Habilidades en IA, Power BI, SurveyMonkey
Coursera
2868 Cursos
8 weeks, 10 hours a week
Actualización opcional disponible
Principiante
Avanza a tu propio ritmo
Paid Course
Actualización opcional disponible
Resumen
Launch your career as a Market Research Analyst by mastering the end-to-end professional workflow. This program doesn't just teach tools; it teaches you how to drive executive-level decisions.
This comprehensive program transforms you from a beginner to a confident analyst capable of collecting, analyzing, and communicating strategic insights. You'll learn to translate complex business questions into research plans, gather evidence from multiple sources, and produce actionable recommendations using modern analytics tools.
The curriculum mirrors real-world workflow, guiding you through problem framing, data sourcing, primary research, statistical analysis, visualization, and executive storytelling. By the end of this program, you'll have a portfolio of professional-grade projects demonstrating your ability to leverage AI, Power BI, R, and survey platforms like SurveyMonkey to deliver high-impact market research.
Who this is for:
Career starters, aspiring business analysts, marketing professionals, and anyone looking to build practical market research skills with no prior experience required. You will graduate with a complete Career Readiness Kit, including a professional portfolio, an impact-driven resume, and the narrative skills to ace your first interview.
Programa
- Curso 1: Fundamentos de Investigación de Mercado para Estrategia y Crecimiento
- Curso 2: Investigación de Mercado Potenciada por IA y Diseño de Encuestas
- Curso 3: Análisis de Datos de Investigación de Mercado y Gobernanza con R
- Curso 4: Inteligencia Competitiva, Tendencias y Suministro de Datos
- Curso 5: Análisis de Mercado y Predicción de Tendencias con Datos
- Curso 6: Segmentación de Clientes y Analítica
- Curso 7: Datos de Investigación de Mercado: Dashboards y Narración
- Curso 8: Portafolio de Investigación de Mercado: Proyecto de Culminación
- Curso 9: Inicio de Carrera para Investigadores de Mercado
Impartido por
Professionals from the Industry
Materias
Business
