Ce que vous devez savoir avant
Vous commencez
Débute 4 June 2026 12:01
Se termine 4 June 2026
Analyste d'études de marché : Compétences en IA, Power BI, SurveyMonkey
Coursera
2868 Cours
8 weeks, 10 hours a week
Amélioration optionnelle disponible
Débutant
Progressez à votre rythme
Paid Course
Amélioration optionnelle disponible
Aperçu
Launch your career as a Market Research Analyst by mastering the end-to-end professional workflow. This program doesn't just teach tools; it teaches you how to drive executive-level decisions.
This comprehensive program transforms you from a beginner to a confident analyst capable of collecting, analyzing, and communicating strategic insights. You'll learn to translate complex business questions into research plans, gather evidence from multiple sources, and produce actionable recommendations using modern analytics tools.
The curriculum mirrors real-world workflow, guiding you through problem framing, data sourcing, primary research, statistical analysis, visualization, and executive storytelling. By the end of this program, you'll have a portfolio of professional-grade projects demonstrating your ability to leverage AI, Power BI, R, and survey platforms like SurveyMonkey to deliver high-impact market research.
Who this is for:
Career starters, aspiring business analysts, marketing professionals, and anyone looking to build practical market research skills with no prior experience required. You will graduate with a complete Career Readiness Kit, including a professional portfolio, an impact-driven resume, and the narrative skills to ace your first interview.
Programme
- Cours 1 : Fondations de l'étude de marché pour la stratégie et la croissance
- Cours 2 : Étude de marché et conception d’enquêtes alimentées par l’IA
- Cours 3 : Analyse et gouvernance des données d'étude de marché avec R
- Cours 4 : Intelligence concurrentielle, tendances et sourcing de données
- Cours 5 : Analyse de marché et prévision des tendances avec les données
- Cours 6 : Segmentation et analyse de la clientèle
- Cours 7 : Données d'étude de marché : tableaux de bord et storytelling
- Cours 8 : Projet de synthèse de portfolio d'étude de marché
- Cours 9 : Lancement de carrière pour les chercheurs en marché
Enseigné par
Professionals from the Industry
Matières
Business
