Overview
Discover the essential skills of market research and competitive analysis through our comprehensive course, designed to empower you with the knowledge to make informed product decisions. You'll learn how to gather and interpret critical market data, understand what drives consumer choices, and analyze the competitive landscape.
Gain proficiency in leveraging SWOT analysis and the Jobs to be Done framework to identify market opportunities and distinguish your product from the competition. Upon course completion, you'll have the capabilities to:
- Collect and interpret valuable market data.
- Conduct detailed competitive analyses to uncover competitors' strategies.
- Showcase your newfound skills in a capstone project that involves comprehensive market research and competitive analysis.
Our course is tailored for entry-level professionals eager to embark on a career as a Product Manager in dynamic fields such as SaaS automation or gaming. Whether you are transitioning careers or looking to advance from a related position, this course offers the tools and insights to propel your career in Product Management.
Syllabus
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