Marketing in the New Digital Era

Overview

Discover how to succeed in the rapidly evolving digital marketing landscape with our comprehensive three-week course from Salford Business School.

Learn the fundamentals of digital marketing, including how to leverage data and digital platforms to drive business success. This course is perfect for professionals and future MBA candidates looking to gain a strategic edge through a blend of theory and practice.

Delve into digital marketing basics and understand modern consumer behavior.

You'll explore customer-centric strategies powered by AI and automation while considering the ethical implications of data use.

Design effective campaigns using segmentation and predictive insights. Learn how to utilize STP (Segmentation, Targeting, Positioning) to reach your audience, analyze brand campaigns, and develop strategies that focus on ROI.

Gain practical experience in planning and executing impactful digital marketing campaigns.

From conducting SWOT and PESTEL analyses to setting SMART goals, you'll learn how to select the right marketing channels for varied business objectives. Gain insights from real-world examples from brands like Tesla and Starbucks.

This course caters to junior, mid, and senior managers and professionals with undergraduate degrees who are eager to sharpen their digital marketing skills.

Provider:

FutureLearn

Subjects