Sales Strategy

University of California, Berkeley via Coursera

Overview

Welcome to Course 2 - Sales Strategy, brought to you by the University of California, Berkeley, and hosted on Coursera. This cutting-edge course is expressly designed to delve into the critical role of intelligence analysis within the sales planning process. It plays a pivotal role in weaving the sales planning process seamlessly into the overarching corporate strategy of a company. By leveraging various models, frameworks, tools, and techniques synonymous with strategy analysis and formulation, this course promises to revolutionize the traditional sales planning and management approaches.

Throughout this course, attendees will be immersed in transitioning from conventional to strategic sales planning processes. This transformation is facilitated through the discussion and application of recommended concepts, aimed at bolstering the strategic orientation of sales guidelines. An emphasis will be placed on enhancing value creation within the sales function, powered by intelligence analysis; a critical component typically employed in strategy analysis.

Key discussions will explore how intelligence analysis can fortify the sales function by offering methodologies to bridge strategy with marketing and sales planning processes. A significant learning objective of this course is to equip participants with the skills necessary to utilize intelligence analysis in augmenting the sales planning process effectively. Achieving this will not only improve your competential landscape but also your ability to approach sales planning from a strategic viewpoint.

To cap off this immersive learning journey, participants will have the opportunity to undertake a final assignment, modeled after a real-life business scenario. This assignment is intended to challenge learners to apply the conceptual frameworks introduced during Course 2 within a practical business context. The insights derived from the assignment will undergo a meticulous peer-review process, ensuring a comprehensive learning outcome.

This course is ideal for individuals keen on mastering strategic sales planning through the lens of intelligence analysis. It falls under the category of Sales Courses and is an invaluable addition to the curriculum of professionals seeking to enhance their sales planning and management skills.