Social Media Marketing with Advertising Week

via FutureLearn

Overview

Join us for the Social Media Marketing with Advertising Week course provided by FutureLearn. This intensive two-week program is crafted to arm you with the innovative skills necessary for executing high-impact social media marketing campaigns that deliver tangible results.

With over 4.5 billion people globally engaging on social media platforms, these channels have become essential for any business seeking online visibility. You’ll dive deep into successful strategies employed by world-renowned brands, learning through practical case studies that showcase effective social media strategies and tactics.

Enhance your expertise by gaining exclusive industry insights from social media moguls such as Facebook's COO Mark D’Arcy and TikTok’s VP of global business solutions, Blake Chandlee. Discover the dynamic landscape of digital marketing within social media and stay ahead with knowledge of the latest trends and formats.

Explore the intricacies of creating compelling content through detailed analyses of influential campaigns from iconic brands like Ben & Jerry’s and Dove. Learn to select the optimal social channels that align with your marketing objectives and develop content strategies that amplify your brand’s voice and extend its reach across major platforms including LinkedIn, Instagram, Facebook, Twitter, and TikTok.

By the culmination of the course, you’ll be fully equipped to plan and launch your own successful social media campaign that effectively engages your target demographic. With expert guidance from Advertising Week professionals, you’ll also master the techniques to monitor, analyze, and measure the success of your campaigns through key social media metrics and ROI assessments.

This course is ideally suited for marketing newcomers as well as seasoned professionals eager to enhance their social media marketing skills and knowledge.

Categorized under Content Marketing Courses, Advertising Courses, and Social Media Marketing Courses, this offering is a must for anyone looking to excel in the digital marketing arena.