Strategic Services Marketing

Arizona State University via Swayam

Overview

Welcome to Strategic Services Marketing

Embark on a journey into the exciting domain of Services Marketing with our comprehensive course offered by Arizona State University. This program is meticulously crafted to immerse you into the world of intangible service marketing, presenting you with the unique challenges and strategies specific to this field. Delve deep into the essential concepts, frameworks, and the most recent trends vital for crafting successful marketing strategies tailored for service-oriented businesses.

Throughout this course, you will learn to manage customer expectations effectively and create memorable service experiences, thus arming you with the necessary tools to thrive in the dynamic and swiftly evolving service industry. This course promises to reveal the secrets behind successful services marketing, setting you on a path to excellence.

Who Should Enroll?

Graduates and Post-graduates from disciplines such as Engineering, Technology, MBA, MIB, MCom, along with students from Social Sciences and Humanities.
Undergraduate students specializing in marketing, business administration, or similar areas.
Graduate students pursuing Masters in marketing or business administration.
Marketing professionals and practitioners eager to enrich their knowledge and competencies in services marketing.
Aspiring professionals keen on building a career within service industries like hospitality, healthcare, financial services, consulting, and telecommunications.
Individuals curious about the unique marketing challenges and strategies of intangible services.
Researchers and academicians aiming to delve into advanced concepts and trends in services marketing.

What Will You Gain?

By the end of this course, participants will have a solid foundation in Services Marketing, covering contemporary and innovative concepts at an introductory level. This knowledge will significantly benefit those interested in diving into the depths of marketing strategies essential for today's service industries.

This course is a gateway to understanding and mastering the dynamics of services marketing, providing industry insights and support from leading institutions and businesses.

Offered By: Arizona State University

Course Provider: Swayam

Categories: Marketing Courses, Digital Transformation Courses, Branding Courses, Pricing Strategy Courses