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Starts 24 June 2025 21:38
Ends 24 June 2025
AI in Digital and Social Media Marketing
Indian Institute of Management Bangalore
13 Courses
IIM Bangalore is one of the leading management institutions in India, providing top-notch management programs for undergraduate and postgraduate students. It boasts world-class infrastructure and a robust network of alumni who have made substantial contributions to the field of management.
6 weeks
Optional upgrade avallable
Intermediate
Progress at your own speed
Free Online Course
Optional upgrade avallable
Overview
This six-week course offers a comprehensive exploration of the transformative role of AI in Digital and Social Media Marketing. Beginning with digital marketing foundations, learners will build AI-powered websites and understand evolving consumer trends.
The course then covers SEO and performance analytics, including keyword research and AI-driven web analysis. In the SEM and Paid Marketing module, learners will create Google Ads, develop ad copies, and apply AI tools for smart bidding.
Social Media and Influencer Marketing dives into platform algorithms, AI-powered automation, and content calendar creation. Email, Mobile, and Conversational Marketing includes AI-driven campaigns, Chatbots, and messaging strategies.
The final module focuses on AI-powered content creation, video marketing, sentiment analysis, and future trends like the Metaverse and AR/VR. With hands-on projects throughout, learners will gain practical expertise to design data-driven, personalized, and ROI-focused AI marketing strategies.
Syllabus
Taught by
Dr. Mahalakshmi S
Subjects
Business
