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Inicio 4 June 2026 04:54
Fin 4 June 2026
IA en marketing digital y de redes sociales
Indian Institute of Management Bangalore
20 Cursos
IIM Bangalore es una de las mejores instituciones de gestión en India, que ofrece programas de gestión de alta calidad para pregrados y posgrados. Cuenta con infraestructuras de talla mundial y una fuerte red de exalumnos que han hecho contribuciones significativas en el campo de la gestión.
6 weeks
Actualización opcional disponible
Intermedio
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Free Online Course
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Resumen
This six-week course offers a comprehensive exploration of the transformative role of AI in Digital and Social Media Marketing. Beginning with digital marketing foundations, learners will build AI-powered websites and understand evolving consumer trends.
The course then covers SEO and performance analytics, including keyword research and AI-driven web analysis. In the SEM and Paid Marketing module, learners will create Google Ads, develop ad copies, and apply AI tools for smart bidding.
Social Media and Influencer Marketing dives into platform algorithms, AI-powered automation, and content calendar creation. Email, Mobile, and Conversational Marketing includes AI-driven campaigns, Chatbots, and messaging strategies.
The final module focuses on AI-powered content creation, video marketing, sentiment analysis, and future trends like the Metaverse and AR/VR. With hands-on projects throughout, learners will gain practical expertise to design data-driven, personalized, and ROI-focused AI marketing strategies.
Programa
Impartido por
Dr. Mahalakshmi S
Materias
Business
