Innovative Digital Business Model Design

Overview

ABOUT THE COURSE:

Behind every digital platform you interact with today— lies a business model that is far more than just code. It is a system shaped by human decisions, data patterns, and the social context it operates in.

Welcome to Innovative Digital Business Model Design! This joint initiative of the Ministry of Education, Government of India, and German Development Cooperation (GIZ) is implemented in partnership with Banaras Hindu University under the Digital Skills to Succeed project.

We have created this for university students and researchers who are ready to identify opportunities to improve and innovate digital business models. It will help you move from a vague, unstructured idea to a resilient, impactful business that actually works in real-world conditions.

The course contains 4 modules:

In Module 1, we explore what a business model is and begin using Lean Canvas to structure and test your business ideas. In module 2, you will sharpen the business idea by learning how to:

Design lean Canvas; Choose the right customer segment; Identify root problems beyond just surface symptoms; Create strong value propositions; Design solutions and revenue models.

Because digital businesses generate data, you’ll also explore how data and AI can support smarter decision-making in business model design. In Module 3, the focus shifts to auditing to identify and fix problems.

You'll use key performance indicators and innovation tactics to identify opportunities and manage risks such as bias or opacity in your model. Finally, Module 4 takes you from business model design to real-world implementation.

You will learn to turn a business model into an actionable plan by understanding key success factors, including team management, financing, change management, and agile execution. By the end of this course, you will understand how digital business models work and how to design and evaluate them using practical tools such as the Lean Canvas.

You will also learn to drive innovation and plan successful implementation by aligning customer needs, business value, resources, financing, and change management strategies. Whether you are building a startup, launching a digital product, or exploring the next big idea, this course will help you turn concepts into practical, scalable, and responsible business models.INTENDED AUDIENCE:

Students of MBA, BBA, M.Com, B.Com., any other discipline students under NEP 2020, who want to learn marketing as a Multi-disciplinary course, and budding Entrpreneurs.PREREQUISITES:

N/AINDUSTRY SUPPORT:

Students can leverage the learnings of the courses to develop their career in sales and marketing stream of all types of organization including their own venture as an entrepreneur.

Syllabus

• **Module 1: Introduction to Business Models and Lean Canvas**
Understanding Business Models: Definition and Components
Introduction to Lean Canvas
Structuring and Testing Business Ideas with Lean Canvas
• **Module 2: Developing a Robust Business Model**
Designing a Lean Canvas: Best Practices
Identifying and Choosing the Right Customer Segment
Identifying Root Problems vs. Surface Symptoms
Creating Strong Value Propositions
Designing Solutions and Revenue Models
Leveraging Data and AI for Better Decision-Making
• **Module 3: Auditing and Innovation in Business Models**
Conducting a Business Model Audit
Identifying and Fixing Problems using Key Performance Indicators
Innovation Tactics for Business Models
Managing Risks: Addressing Bias and Opacity
• **Module 4: From Design to Implementation**
Turning Business Models into Actionable Plans
Understanding Key Success Factors in Implementation
Team Management Strategies
Securing Financing and Managing Change
Agile Execution and Iteration
• **Course Conclusion**
Integrating Customer Needs with Business Value and Resources
Planning for Successful Implementation
Scaling and Sustaining Digital Business Models
• **Practical Tools and Applications**
Use of Lean Canvas in Real-world Applications
Case Studies and Examples of Digital Business Models
Workshops and Group Activities for Hands-on Learning
• **Course Projects and Assessments**
Assessment: Developing Your Own Business Model Using Lean Canvas
Group Project: Real-world Business Model Development and Presentation
• **Additional Resources**
Recommended Readings and Research Papers
Tools and Software for Business Model Design and Implementation

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Taught by

Dr. Ashutosh Mohan

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Subjects

Business