Decode Your Market: The Sizing and Forecasting Puzzle

Overview

Demystify market potential. Master data-driven market sizing and forecasting.

Build a winning business plan on facts. What you'll learn:

Understanding the principles of market research:

Different types of research methods, data collection techniques, and ethical considerations.Learning about market segmentation and targeting:

Identifying and defining your ideal customer group.Exploring different market sizing methodologiesUnderstanding market forecasting concepts and models WHY IS THIS COURSE IMPORTANT?Stop guessing, start strategizing!

Master data-driven market sizing & forecasting. Build a powerful business plan with confidence.This course will equip you with:

Reliable data sources:

Uncover hidden gems & industry intel.Powerful tools & techniques:

Tame the data jungle & forecast like a pro.Expert insights & lessons learned:

Avoid pitfalls & leverage real-world experience.This Course includes the following topics:

Market SizingFinding Market Data from Free ReportsFinding Market Data from Annual ReportsPrimary DataKeep Everything Straight (includes excel tool)Market SegmentationMarket Forecasting ModelsCrossing the ChasmThe HypecycleUsing TrendlinesATAR model (includes Excel tool)Bass Model (includes Excel tool)Using CRM tools for ForecastingProfessional Forecasting ToolsLessons LearnedWHO IS THE IDEAL STUDENT FOR THIS COURSE?Entrepreneurs and aspiring entrepreneurs:

Seeking to assess the viability of their business ideas and forecast market growth for successful launch and future planning.Product managers and developers:

Aiming to develop products that meet real customer needs and stand out in a competitive market by understanding its size and potential.Marketing and advertising professionals:

Seeking to allocate resources effectively and target campaigns based on accurate market size and growth projections.Business owners and consultants:

Wanting to gain a deeper understanding of their market potential to make informed strategic decisions and secure funding.WHAT IS YOUR TEACHING STYLE?My teaching style is a very pragmatic one.

I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.

WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm.

It is also based on 15 years of teaching in several University MBA Programs.

Syllabus

• Introduction to Market Sizing and Forecasting
Overview of Market Analysis
Importance of Market Sizing in Business Strategy
Understanding Forecasting and Its Role in Decision Making
• Key Concepts in Market Analysis
Market Demand and Supply
Market Share and Segmentation
Competitive Analysis
• Tools and Techniques for Market Sizing
Top-Down and Bottom-Up Approaches
Data Collection and Analysis Methods
Using Market Research and Surveys
• Forecasting Techniques and Models
Time Series Analysis
Causal Models and Projections
Introduction to Artificial Intelligence in Forecasting
• Practical Applications of AI in Market Forecasting
Machine Learning Models for Prediction
Natural Language Processing for Market Trends
Case Studies and Real-World Examples
• Building and Interpreting Forecast Models
Selecting the Right Model for Your Market
Data Preparation and Feature Engineering
Evaluating Model Accuracy and Performance
• Integrating Market Sizing and Forecasting in Business Strategy
Strategic Planning and Risk Management
Tailoring Products and Services to Market Needs
Aligning Forecasts with Business Objectives
• Tools and Software for Market Analysis
Overview of Statistical and Analytical Tools
Leveraging Big Data and Cloud Tools
Hands-on Sessions with Popular Market Analysis Software
• Capstone Project
Designing a Comprehensive Market Size and Forecast Strategy
Presentations and Peer Feedback
• Conclusion and Future Trends
Emerging Trends in Market Sizing and Forecasting
The Future of AI in Strategic Market Planning
Course Summary and Takeaways

Taught by

Thomas Giordano

Subjects

Business