Business Development, Sales & Marketing Professional Diploma

Overview

Business Development, Sales and Marketing Professional Diploma by MTF Institute What you'll learn:

Introduction to Business Development, Sales & MarketingAnalysis of Funnel and toolsPrice and Cost per channelsPartners ChannelsDigital MarketingB2C B2B Sales, Co-marketing, Competitors Welcome to course Business Development, Sales & Marketing Professional Diploma by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Course Author:

Igor DmitrievDigital Transformation and Banking ExpertEducation:

MBA, The Boston UniversityMaster of Science at Engineering (Technical) Management,The State University of New York at BuffaloMaster of Science at Informatics and Economics,Six Sigma Black BeltExperience:

Expert at Banking (> 18 years), FinTech & Digital (> 15 years),Experienced Manager (> 14 years) with successful track of recordsat personal and corporate entrepreneurship.More than 12 years at worldwide banking groups such usSociete Generale , RaiffeisenbankExperience at roles:

CEO, Head of Business, Chief Digital &Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Business Development involves activities aimed at creating long-term value for an organization through forming strategic partnerships, identifying new business opportunities, and fostering growth. It encompasses a wide range of tasks including market research, networking, negotiation, and relationship building.Sales and Marketing are two interconnected functions focused on promoting and selling products or services.

Sales involves direct interactions with potential customers to close deals, while marketing encompasses activities such as advertising, branding, market analysis, and lead generation to attract and retain customers.Learning Business Development, Sales & Marketing is crucial for companies and managers for several reasons:

Revenue Generation:

Business Development, Sales, and Marketing are directly linked to revenue generation. A strong understanding of these areas enables companies to effectively identify, target, and convert leads into paying customers, thereby increasing sales and revenue.Market Understanding:

By learning about market trends, customer needs, and competitor analysis, companies can make informed decisions about product development, pricing strategies, and market positioning, ultimately gaining a competitive edge.Strategic Partnerships:

Business Development skills are essential for forging strategic partnerships and alliances with other businesses.

These partnerships can lead to expanded market reach, access to new resources, and mutually beneficial collaborations.Customer Satisfaction and Retention:

Effective Sales and Marketing strategies not only attract new customers but also contribute to customer satisfaction and retention. Understanding customer preferences and delivering value-added solutions can lead to long-term customer relationships and repeat business.Adaptability:

Companies need to constantly adapt to changing market conditions and customer preferences.

Learning Business Development, Sales & Marketing equips managers with the skills to innovate, pivot strategies, and stay ahead of the competition.Improving skills in Business Development, Sales & Marketing is important for building a successful career or business because:

Entrepreneurial Success:

For entrepreneurs and business owners, mastering these areas is crucial for launching and growing a successful venture. Effective Business Development, Sales & Marketing strategies are essential for attracting investors, acquiring customers, and achieving sustainable growth.Career Advancement:

In managerial roles, proficiency in Business Development, Sales & Marketing opens up opportunities for career advancement.

Managers who can drive sales, expand market share, and build strategic partnerships are highly valued by organizations across industries.Personal Branding:

Regardless of one's career path, understanding these disciplines enhances personal branding and professional reputation. Individuals with strong Business Development, Sales & Marketing skills are seen as valuable assets who can drive business growth and deliver results.Versatility:

Proficiency in these areas provides individuals with versatility in the job market.

Whether pursuing roles in sales management, marketing, business development, or entrepreneurship, the skills acquired are transferable across various industries and sectors.

Syllabus

• Introduction to Business Development, Sales, and Marketing
Overview of Business Development
Distinction between Sales and Marketing
Key Skills and Competencies
• Business Development Strategies
Identifying Market Opportunities
Strategic Planning and Goal Setting
Building and Maintaining Business Relationships
• Sales Fundamentals
Sales Process and Techniques
Effective Communication and Negotiation
Customer Relationship Management (CRM)
• Marketing Principles and Practices
Understanding Consumer Behavior
Brand Development and Positioning
Digital Marketing Overview
• Integrated Marketing Communications
Advertising and Promotion
Public Relations and Media Strategies
Social Media Marketing
• Market Research and Analysis
Data Collection Methods
Analyzing Market Trends and Competitors
Utilizing Research to Inform Strategy
• Product Development and Pricing Strategies
Product Life Cycle Management
Pricing Models and Strategies
Value Proposition and Differentiation
• Sales and Marketing Analytics
Metrics and KPIs for Sales and Marketing
Using Data to Drive Sales Performance
Evaluating Marketing Campaigns
• Customer Experience and Engagement
Developing Customer-Centric Strategies
Enhancing Customer Loyalty and Retention
Feedback and Continuous Improvement
• Legal and Ethical Considerations
Understanding Compliance and Regulations
Ethical Issues in Sales and Marketing
Corporate Social Responsibility
• Capstone Project
Developing a Comprehensive Sales and Marketing Plan
Presenting Strategic Recommendations
Evaluation and Feedback
• Conclusion and Next Steps
Summary of Key Learnings
Career Pathways in Business Development, Sales, and Marketing
Continuing Education and Professional Development Opportunities

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Taught by

MTF Institute of Management, Technology and Finance

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Subjects

Business