What You Need to Know Before
You Start
Starts 28 June 2025 09:16
Ends 28 June 2025
Customer Acquisition Cost and Customer Lifetime Value
4123 Courses
2 hours 34 minutes
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Paid Course
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Overview
Marketing & customer analytics have become increasingly important and popular in business. Keywords such as customer acquisition cost (CAC) and customer lifetime value (CLV/LTV) appear in nearly every job description of a role titled business analyst or data scientist.
While most courses focus on the technical requirements such as machine learning or coding skills, few has devoted effort to teach an equally if not more important ability :
business acumen.
Syllabus
- Introduction to Customer Analytics
- Understanding Customer Acquisition Cost (CAC)
- Exploring Customer Lifetime Value (CLV)
- Measuring and Analyzing CAC and CLV
- Implementing CAC and CLV in Business Strategy
- Advanced Topics in Customer Analytics
- Case Studies and Practical Applications
- Conclusion and Future Trends
- Final Assessment and Feedback
Taught by
Dr. Alan Zhang
Subjects
Business