Customer Behavior Analysis with SQL and Tableau

Overview

Unlock Business Insights and Master SQL and Tableau:

Get Real-life Data Analyst Experience What you'll learn:

Select Key Performance IndicatorsDraft Dashboard StructureData visualization Best PracticesCreate MySQL queriesGain Insights from DataPropose Strategies to Improve Business Objectives Do you want to become a job-ready data analyst? Have you learned the basics and are looking for an opportunity to take your SQL, Tableau, and data analysis skills to the next level?

If that's the case, this is the perfect course for you! In this training, Hristina Hristova, an experienced data analyst working at 365 Data Science, will guide you through the complete process of drafting a dashboard aimed at answering specific business questions.

She will help you retrieve raw data from SQL, preprocess it, and work on data visualizations in Tableau. At the end of the course, she'll discuss her findings and pinpoint areas for potential improvement in the 365 Data Science platform.

Acquiring the technical skills to get hired as a data analyst is essential. However, it can be even more crucial to demonstrate your ability to solve real-world business problems.

This course offers a unique opportunity to enhance your skills with tools like SQL and Tableau and gain invaluable practical experience learning how data analysts approach problem-solving tasks on the job. One of the most exciting aspects of the Customer Behavior Analysis course is its use of real-life data from 365 Data Science's own platform.

Some of the topics covered include creating sophisticated queries in MySQL, designing various types of charts in Tableau (like bar charts, combo charts, funnel charts, and line charts), building a cohort analysis table, retention curve, and ultimately, a Tableau dashboard. As you can see, this course provides the perfect blend of technical and practical skills.

So, what are you waiting for? Click "Buy Now" and acquire real-world data analyst skills today!

Syllabus

• Introduction to Customer Behavior Analysis
Overview of Customer Behavior in Business
Importance of Data Analytics in Understanding Customer Behavior
• Fundamentals of SQL for Data Analysis
Introduction to SQL and Database Concepts
Writing Basic SQL Queries
Data Manipulation with SQL
Advanced SQL Functions and Operations
Joining and Combining Datasets in SQL
• Data Extraction and Preparation
Extracting Customer Data from Databases
Cleaning and Preparing Data for Analysis
Ensuring Data Quality and Integrity
• Introduction to Tableau for Data Visualization
Setting Up Tableau and Importing Data
Understanding Tableau Interface and Tools
Creating Basic Charts and Visualizations
• Advanced Tableau Techniques
Building Interactive Dashboards
Using Calculated Fields and Parameters
Implementing Advanced Visualization Techniques
• Analyzing Customer Behavior Patterns
Segmentation and Customer Profiling
Analyzing Customer Acquisition and Retention
Understanding Customer Lifetime Value
• Case Studies and Practical Applications
Real-world Case Studies of Customer Behavior Analysis
Hands-on Projects with SQL and Tableau
Presenting Analysis Findings to Stakeholders
• Final Project
Comprehensive Customer Behavior Analysis Using SQL and Tableau
Developing and Presenting a Capstone Project
• Course Review and Next Steps
Summarizing Key Learnings
Resources and Pathways for Further Learning and Job Readiness

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Taught by

365 Careers

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Subjects

Programming