Overview
Unlock Business Insights and Master SQL and Tableau: Get Real-life Data Analyst Experience
Syllabus
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- Introduction to Customer Behavior Analysis
-- Overview of Customer Behavior in Business
-- Importance of Data Analytics in Understanding Customer Behavior
- Fundamentals of SQL for Data Analysis
-- Introduction to SQL and Database Concepts
-- Writing Basic SQL Queries
-- Data Manipulation with SQL
-- Advanced SQL Functions and Operations
-- Joining and Combining Datasets in SQL
- Data Extraction and Preparation
-- Extracting Customer Data from Databases
-- Cleaning and Preparing Data for Analysis
-- Ensuring Data Quality and Integrity
- Introduction to Tableau for Data Visualization
-- Setting Up Tableau and Importing Data
-- Understanding Tableau Interface and Tools
-- Creating Basic Charts and Visualizations
- Advanced Tableau Techniques
-- Building Interactive Dashboards
-- Using Calculated Fields and Parameters
-- Implementing Advanced Visualization Techniques
- Analyzing Customer Behavior Patterns
-- Segmentation and Customer Profiling
-- Analyzing Customer Acquisition and Retention
-- Understanding Customer Lifetime Value
- Case Studies and Practical Applications
-- Real-world Case Studies of Customer Behavior Analysis
-- Hands-on Projects with SQL and Tableau
-- Presenting Analysis Findings to Stakeholders
- Final Project
-- Comprehensive Customer Behavior Analysis Using SQL and Tableau
-- Developing and Presenting a Capstone Project
- Course Review and Next Steps
-- Summarizing Key Learnings
-- Resources and Pathways for Further Learning and Job Readiness
Taught by
Tags
On-Demand
