Overview
A practical guide on how to do funnel analyses & use them for decision making
Syllabus
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- Introduction to Funnel Analysis
-- Definition and Purpose
-- Importance in Business Strategy
-- Key Concepts and Terminology
- Understanding Funnel Stages
-- Awareness
-- Interest
-- Consideration
-- Conversion
-- Retention
- Data Collection and Analysis
-- Identifying Key Metrics
-- Data Sources and Tools
-- Data Cleaning and Preprocessing
- Analyzing Funnel Performance
-- Visualizing Funnel Data
-- Identifying Drop-offs and Bottlenecks
-- Calculating Conversion Rates
- Strategies for Funnel Optimization
-- Improving Customer Acquisition
-- Enhancing User Engagement
-- Techniques for Reducing Churn
- Case Studies in Funnel Analysis
-- Real-world Examples
-- Successful Strategies
-- Lessons Learned
- Utilizing Tools and Software for Funnel Analysis
-- Overview of Popular Tools
-- Practical Demonstrations
-- Integration with Existing Systems
- Communicating Insights and Recommendations
-- Creating Effective Reports
-- Presentation Skills for Consultants
-- Tailoring Insights to Stakeholder Needs
- Hands-on Project
-- Defining a Funnel Analysis Project
-- Applying Learned Techniques
-- Presenting Findings and Recommendations
- Conclusion and Next Steps
-- Recap of Key Learnings
-- Further Reading and Resources
-- Opportunities for Advanced Study
Taught by
Tags
On-Demand
