Licensed Digital Marketing Master™ with IIDM certification

Overview

Note:

This course includes a hands-on project to reinforce your understanding. You can choose a project that's relevant to your current role or a client you're working with.

Remember to stick with the same project for the duration of the course.

Syllabus

• Introduction to Digital Marketing
Overview of Digital Marketing Landscape
Key Concepts and Strategies
Understanding Consumer Behavior Online
• Search Engine Optimization (SEO)
SEO Fundamentals
Keyword Research and On-Page Optimization
Link Building and Off-Page SEO Strategies
• Pay-Per-Click Advertising (PPC)
Introduction to Paid Search
Setting Up and Managing PPC Campaigns
Performance Metrics and Optimization
• Social Media Marketing
Social Media Platforms Overview
Creating Engaging Content
Social Media Advertising Strategies
• Content Marketing
Developing Content Strategies
Content Creation Tools and Techniques
Measuring Content Marketing Success
• Email Marketing
Building Email Lists
Crafting Effective Email Campaigns
Analyzing Email Marketing Metrics
• Web Analytics
Introduction to Web Analytics
Using Google Analytics
Data-Driven Decision Making
• Mobile Marketing
Understanding Mobile Consumers
Mobile Advertising Strategies
Mobile App Marketing
• Hands-On Project
Selecting a Relevant Project
Applying Concepts to Real-World Scenarios
Final Project Presentation
• IIDM Certification Prep
Review of Key Concepts and Skills
Sample Exam Questions
Strategies for Exam Success
• Final Thoughts and Career Development
Building a Personal Brand in Digital Marketing
Networking and Career Opportunities
Continuing Education and Trends in Digital Marketing

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Taught by

International Institute Of Digital Marketing™

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Subjects

Business