Professional Diploma of Product Owner

Overview

Professional Diploma of Product Owner by MTF Institute What you'll learn:

Role and functionality of Product OwnerProduct Owner of CRM SystemsExamples of mistakes of Product OwnerProduct Owner of digital channelsProduct Owner of financial products Welcome to course Professional Diploma of Product Owner by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.What is Product Management and Product Ownership?Product Management:

A strategic field focused on guiding a product throughout its entire lifecycle. This includes:

Defining the product's vision and goalsUnderstanding the market, competitors, and customersCreating a product roadmapCollaborating with cross-functional teams (engineering, design, marketing, sales, etc.) to bring the product to market.Product Ownership:

A more tactical role often found within Agile development methodologies.

Product Owners focus on:

Prioritizing the development backlog (list of features and tasks)Working closely with the development team to ensure they understand product goals and requirementsRepresenting the voice of the customer and stakeholdersRole of a Product OwnerA Product Owner acts as the bridge between the product strategy defined by the product manager and the hands-on development team. Key responsibilities include:

Backlog Management:

Maintaining and prioritizing the backlog to ensure the most important features get built first.Customer Advocacy:

Deeply understanding the customers' needs and pain points, and ensuring those are reflected in the product.Agile Team Liaison:

Working closely with developers, designers, and engineers, providing clear requirements and feedback throughout development.Stakeholder Communication:

Keeping stakeholders like executives and the sales team informed of progress, challenges, and upcoming features.Why is Product Management Important for Companies?Effective product management is essential to a company's success because it:

Enhances Customer Focus:

Product managers/owners ensure products address real customer needs, leading to increased satisfaction and loyalty.Drives Market Success:

Strategic product management aligns products with market trends and competition, improving their chances of success.Increases Efficiency:

Clear vision and prioritization reduce wasted resources and enable teams to focus on the most essential work.Promotes Innovation:

Product managers foster a culture of experimentation, identifying new opportunities to address evolving customer needs.How Developing Skills in Product Management Supports Career DevelopmentInvesting in product management skills can significantly boost your career:

High Demand:

Product managers and owners are in demand across industries due to the growing emphasis on building customer-centric products.Competitive Salaries:

Product management roles often offer lucrative compensation.Varied Opportunities:

The skills translate to many roles, including business analyst, project manager, UX designer, or even launching your own startup.Leadership Potential:

Strong product managers naturally rise into leadership positions, driving strategic direction within organizations.

Syllabus

• Introduction to Product Ownership
Understanding the Role of a Product Owner
Key Responsibilities and Skills
Overview of Agile Frameworks
• Agile and Scrum Fundamentals
Agile Principles and Values
Scrum Framework Overview
Roles, Events, and Artifacts in Scrum
• Product Vision and Strategy
Defining Product Vision and Goals
Market Research and Analysis
Strategic Roadmapping
• Stakeholder Management
Identifying and Engaging Stakeholders
Effective Communication Strategies
Collaboration and Conflict Resolution
• Requirements and User Stories
Gathering and Prioritizing Requirements
Writing Effective User Stories
Acceptance Criteria and Definition of Done
• Backlog Management
Creating and Refining the Product Backlog
Prioritization Techniques (e.g., MoSCoW, Kano, WSJF)
Maintaining Transparency and Alignment
• Sprint Planning and Execution
Facilitating Effective Sprint Planning
Team Collaboration and Daily Stand-ups
Monitoring Progress and Addressing Challenges
• Product Testing and Quality Assurance
Role of a Product Owner in Testing
Ensuring Quality Standards
Feedback Loops and Iterative Improvements
• Product Launch and Release Management
Planning and Executing Product Launches
Managing Releases and Deployment
Post-Release Evaluation and Feedback
• Metrics and Continuous Improvement
Defining and Tracking Key Performance Indicators (KPIs)
Analyzing Metrics for Informed Decision-Making
Implementing Continuous Improvement Practices
• Advanced Topics in Product Ownership
Scaling Agile and Scrum (e.g., SAFe, LeSS)
Dealing with Legacy Systems and Technical Debt
Navigating Organizational Change
• Final Assessment and Project
Capstone Project: Developing a Product Strategy
Peer Review and Feedback Sessions
Course Completion and Certification

Taught by

MTF Institute of Management, Technology and Finance

Subjects

Business