Diploma Profesional de Product Owner

Resumen

Professional Diploma of Product Owner by MTF Institute What you'll learn:

Role and functionality of Product OwnerProduct Owner of CRM SystemsExamples of mistakes of Product OwnerProduct Owner of digital channelsProduct Owner of financial products Welcome to course Professional Diploma of Product Owner by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.What is Product Management and Product Ownership?Product Management:

A strategic field focused on guiding a product throughout its entire lifecycle. This includes:

Defining the product's vision and goalsUnderstanding the market, competitors, and customersCreating a product roadmapCollaborating with cross-functional teams (engineering, design, marketing, sales, etc.) to bring the product to market.Product Ownership:

A more tactical role often found within Agile development methodologies.

Product Owners focus on:

Prioritizing the development backlog (list of features and tasks)Working closely with the development team to ensure they understand product goals and requirementsRepresenting the voice of the customer and stakeholdersRole of a Product OwnerA Product Owner acts as the bridge between the product strategy defined by the product manager and the hands-on development team. Key responsibilities include:

Backlog Management:

Maintaining and prioritizing the backlog to ensure the most important features get built first.Customer Advocacy:

Deeply understanding the customers' needs and pain points, and ensuring those are reflected in the product.Agile Team Liaison:

Working closely with developers, designers, and engineers, providing clear requirements and feedback throughout development.Stakeholder Communication:

Keeping stakeholders like executives and the sales team informed of progress, challenges, and upcoming features.Why is Product Management Important for Companies?Effective product management is essential to a company's success because it:

Enhances Customer Focus:

Product managers/owners ensure products address real customer needs, leading to increased satisfaction and loyalty.Drives Market Success:

Strategic product management aligns products with market trends and competition, improving their chances of success.Increases Efficiency:

Clear vision and prioritization reduce wasted resources and enable teams to focus on the most essential work.Promotes Innovation:

Product managers foster a culture of experimentation, identifying new opportunities to address evolving customer needs.How Developing Skills in Product Management Supports Career DevelopmentInvesting in product management skills can significantly boost your career:

High Demand:

Product managers and owners are in demand across industries due to the growing emphasis on building customer-centric products.Competitive Salaries:

Product management roles often offer lucrative compensation.Varied Opportunities:

The skills translate to many roles, including business analyst, project manager, UX designer, or even launching your own startup.Leadership Potential:

Strong product managers naturally rise into leadership positions, driving strategic direction within organizations.

Programa

• Introducción a la Propiedad del Producto
Comprensión del Rol de un Propietario de Producto
Responsabilidades Clave y Habilidades
Panorama de los Marcos Ágiles
• Fundamentos de Agile y Scrum
Principios y Valores de Agile
Descripción General del Marco de Scrum
Roles, Eventos y Artefactos en Scrum
• Visión y Estrategia del Producto
Definición de la Visión y Objetivos del Producto
Investigación y Análisis de Mercado
Planificación Estratégica
• Gestión de Interesados
Identificación e Interacción con los Interesados
Estrategias de Comunicación Efectiva
Colaboración y Resolución de Conflictos
• Requisitos e Historias de Usuario
Recopilación y Priorización de Requisitos
Redacción de Historias de Usuario Efectivas
Criterios de Aceptación y Definición de Hecho
• Gestión del Backlog
Creación y Refinamiento del Backlog del Producto
Técnicas de Priorización (p. ej., MoSCoW, Kano, WSJF)
Mantenimiento de Transparencia y Alineación
• Planificación y Ejecución de Sprint
Facilitación de una Planificación de Sprint Efectiva
Colaboración de Equipo y Reuniones Diarias
Monitoreo del Progreso y Solución de Desafíos
• Pruebas del Producto y Garantía de Calidad
Rol de un Propietario de Producto en las Pruebas
Aseguramiento de Estándares de Calidad
Ciclos de Retroalimentación y Mejoras Iterativas
• Lanzamiento del Producto y Gestión de Versiones
Planificación y Ejecución de Lanzamientos de Producto
Gestión de Versiones y Despliegue
Evaluación Post-Lanzamiento y Retroalimentación
• Métricas y Mejora Continua
Definición y Seguimiento de Indicadores Clave de Desempeño (KPIs)
Análisis de Métricas para Toma de Decisiones Informadas
Implementación de Prácticas de Mejora Continua
• Temas Avanzados en Propiedad del Producto
Escalado de Agile y Scrum (p. ej., SAFe, LeSS)
Manejo de Sistemas Legados y Deuda Técnica
Navegación del Cambio Organizacional
• Evaluación Final y Proyecto
Proyecto Final: Desarrollo de una Estrategia de Producto
Sesiones de Revisión de Pares y Retroalimentación
Finalización del Curso y Certificación

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Impartido por

MTF Institute of Management, Technology and Finance

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Materias

Business