Diplôme Professionnel de Product Owner

Aperçu

Professional Diploma of Product Owner by MTF Institute What you'll learn:

Role and functionality of Product OwnerProduct Owner of CRM SystemsExamples of mistakes of Product OwnerProduct Owner of digital channelsProduct Owner of financial products Welcome to course Professional Diploma of Product Owner by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.What is Product Management and Product Ownership?Product Management:

A strategic field focused on guiding a product throughout its entire lifecycle. This includes:

Defining the product's vision and goalsUnderstanding the market, competitors, and customersCreating a product roadmapCollaborating with cross-functional teams (engineering, design, marketing, sales, etc.) to bring the product to market.Product Ownership:

A more tactical role often found within Agile development methodologies.

Product Owners focus on:

Prioritizing the development backlog (list of features and tasks)Working closely with the development team to ensure they understand product goals and requirementsRepresenting the voice of the customer and stakeholdersRole of a Product OwnerA Product Owner acts as the bridge between the product strategy defined by the product manager and the hands-on development team. Key responsibilities include:

Backlog Management:

Maintaining and prioritizing the backlog to ensure the most important features get built first.Customer Advocacy:

Deeply understanding the customers' needs and pain points, and ensuring those are reflected in the product.Agile Team Liaison:

Working closely with developers, designers, and engineers, providing clear requirements and feedback throughout development.Stakeholder Communication:

Keeping stakeholders like executives and the sales team informed of progress, challenges, and upcoming features.Why is Product Management Important for Companies?Effective product management is essential to a company's success because it:

Enhances Customer Focus:

Product managers/owners ensure products address real customer needs, leading to increased satisfaction and loyalty.Drives Market Success:

Strategic product management aligns products with market trends and competition, improving their chances of success.Increases Efficiency:

Clear vision and prioritization reduce wasted resources and enable teams to focus on the most essential work.Promotes Innovation:

Product managers foster a culture of experimentation, identifying new opportunities to address evolving customer needs.How Developing Skills in Product Management Supports Career DevelopmentInvesting in product management skills can significantly boost your career:

High Demand:

Product managers and owners are in demand across industries due to the growing emphasis on building customer-centric products.Competitive Salaries:

Product management roles often offer lucrative compensation.Varied Opportunities:

The skills translate to many roles, including business analyst, project manager, UX designer, or even launching your own startup.Leadership Potential:

Strong product managers naturally rise into leadership positions, driving strategic direction within organizations.

Programme

• Introduction à la propriété de produit
Comprendre le rôle d'un Product Owner
Responsabilités clés et compétences
Aperçu des cadres Agile
• Fondamentaux Agile et Scrum
Principes et valeurs Agile
Aperçu du cadre Scrum
Rôles, événements et artefacts dans Scrum
• Vision et stratégie produit
Définir la vision et les objectifs du produit
Recherche et analyse de marché
Planification stratégique
• Gestion des parties prenantes
Identifier et impliquer les parties prenantes
Stratégies de communication efficace
Collaboration et résolution de conflits
• Exigences et user stories
Recueillir et prioriser les exigences
Écrire des user stories efficaces
Critères d'acceptation et définition de terminé
• Gestion du backlog
Créer et affiner le backlog produit
Techniques de priorisation (ex. : MoSCoW, Kano, WSJF)
Maintenir transparence et alignement
• Planification et exécution du sprint
Faciliter une planification de sprint efficace
Collaboration d'équipe et réunions quotidiennes
Suivre le progrès et résoudre les défis
• Tests et assurance qualité du produit
Rôle d'un Product Owner dans les tests
Garantir les normes de qualité
Boucles de rétroaction et améliorations itératives
• Lancement de produit et gestion des sorties
Planification et exécution des lancements de produit
Gestion des sorties et du déploiement
Évaluation post-lancement et retour d'expérience
• Metrics et amélioration continue
Définir et suivre les indicateurs clés de performance (KPI)
Analyser les metrics pour des décisions éclairées
Mettre en œuvre des pratiques d'amélioration continue
• Thèmes avancés dans la propriété de produit
Mise à l'échelle de l'Agile et Scrum (ex. : SAFe, LeSS)
Gérer les systèmes hérités et la dette technique
Naviguer dans le changement organisationnel
• Évaluation finale et projet
Projet de synthèse : Développer une stratégie produit
Sessions d'évaluation par les pairs et commentaires
Achèvement du cours et certification

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Enseigné par

MTF Institute of Management, Technology and Finance

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Matières

Business