How to Use Sales Skills to Become a Leader People Actually Follow

Overview

Discover how sales skills translate to effective leadership through building trust, creating value, and helping others achieve what seemed impossible. Learn practical strategies for prospecting, stakeholder engagement, and personal branding.

Syllabus

• Course Introduction
Overview of course objectives
Importance of sales skills in leadership
• Building Trust
Principles of trust in sales and leadership
Techniques for establishing credibility
Active listening and emotional intelligence
• Creating Value
Identifying and articulating value propositions
Customizing value to different stakeholders
Techniques for persuasion and influence
• Helping Others Achieve the Impossible
Goal setting and vision communication
Fostering motivation and commitment
Overcoming obstacles and problem-solving
• Prospecting for Opportunities
Identifying leadership opportunities within an organization
Networking and relationship-building strategies
Influencing decision-makers and power structures
• Stakeholder Engagement
Mapping stakeholders and understanding their needs
Building and maintaining strong relationships
Addressing resistance and gaining buy-in
• Personal Branding
Importance of personal brand in leadership
Developing and communicating your leadership brand
Leveraging social media and professional networks
• Case Studies and Real-World Applications
Analysis of successful leaders with sales backgrounds
Group discussions and role-playing exercises
• Conclusion and Next Steps
Recap of key concepts and skills
Developing a personal action plan
Resources for continued learning and development

Subjects

Business