The State of Social Media, and How to Harness Its Power

Overview

Explore social media's evolution, AI's role, and strategies for brand engagement, customer service, and crisis management in today's digital landscape.

Syllabus

• Introduction to Social Media
Evolution of Social Media Platforms
Key Trends in Social Media Usage
Overview of Major Platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.)
• The Role of AI in Social Media
AI-Powered Analytics and Insights
Content Creation and Curation using AI
Personalization and Targeting through AI Algorithms
• Strategies for Brand Engagement
Building a Social Media Presence
Engaging Content Strategies
Influencer Marketing and Partnerships
• Customer Service on Social Media
Best Practices for Social Media Customer Support
Leveraging AI for Automated Responses
Human vs. Automated Interactions: Finding Balance
• Crisis Management in Social Media
Identifying and Anticipating Social Media Crises
Real-time Monitoring and Response Techniques
Reputation Management and Damage Control
• Measuring and Analyzing Social Media Success
Key Metrics to Track and Analyze
Tools for Social Media Analytics
Interpreting Analytics to Refine Strategies
• Legal and Ethical Considerations
Privacy and Data Protection on Social Media
Ethical Content Sharing and User Interaction
Navigating Legal Challenges in Digital Spaces
• Future Trends in Social Media and AI
Emerging Technologies and Their Potential Impact
The Future of Social Media Communication
Preparing for AI Advancements in Social Media
• Case Studies and Practical Applications
Successful Social Media Campaigns
Lessons Learned from Social Media Failures
Interactive Workshops and Actionable Insights
• Course Summary and Final Project
Recap of Key Learnings
Final Project: Develop a Comprehensive Social Media Strategy
Feedback and Course Evaluation

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Subjects

Conference Talks