What You Need to Know Before
You Start
Starts 4 June 2025 05:59
Ends 4 June 2025
00
days
00
hours
00
minutes
00
seconds
18 minutes
Optional upgrade avallable
Not Specified
Progress at your own speed
Conference Talk
Optional upgrade avallable
Overview
Explore social media's evolution, AI's role, and strategies for brand engagement, customer service, and crisis management in today's digital landscape.
Syllabus
- Introduction to Social Media
- The Role of AI in Social Media
- Strategies for Brand Engagement
- Customer Service on Social Media
- Crisis Management in Social Media
- Measuring and Analyzing Social Media Success
- Legal and Ethical Considerations
- Future Trends in Social Media and AI
- Case Studies and Practical Applications
- Course Summary and Final Project
Evolution of Social Media Platforms
Key Trends in Social Media Usage
Overview of Major Platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.)
AI-Powered Analytics and Insights
Content Creation and Curation using AI
Personalization and Targeting through AI Algorithms
Building a Social Media Presence
Engaging Content Strategies
Influencer Marketing and Partnerships
Best Practices for Social Media Customer Support
Leveraging AI for Automated Responses
Human vs. Automated Interactions: Finding Balance
Identifying and Anticipating Social Media Crises
Real-time Monitoring and Response Techniques
Reputation Management and Damage Control
Key Metrics to Track and Analyze
Tools for Social Media Analytics
Interpreting Analytics to Refine Strategies
Privacy and Data Protection on Social Media
Ethical Content Sharing and User Interaction
Navigating Legal Challenges in Digital Spaces
Emerging Technologies and Their Potential Impact
The Future of Social Media Communication
Preparing for AI Advancements in Social Media
Successful Social Media Campaigns
Lessons Learned from Social Media Failures
Interactive Workshops and Actionable Insights
Recap of Key Learnings
Final Project: Develop a Comprehensive Social Media Strategy
Feedback and Course Evaluation
Subjects
Conference Talks