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Starts 4 June 2025 05:59

Ends 4 June 2025

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The State of Social Media, and How to Harness Its Power

Explore social media's evolution, AI's role, and strategies for brand engagement, customer service, and crisis management in today's digital landscape.
Collision Conference via YouTube

Collision Conference

2416 Courses


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Overview

Explore social media's evolution, AI's role, and strategies for brand engagement, customer service, and crisis management in today's digital landscape.

Syllabus

  • Introduction to Social Media
  • Evolution of Social Media Platforms
    Key Trends in Social Media Usage
    Overview of Major Platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.)
  • The Role of AI in Social Media
  • AI-Powered Analytics and Insights
    Content Creation and Curation using AI
    Personalization and Targeting through AI Algorithms
  • Strategies for Brand Engagement
  • Building a Social Media Presence
    Engaging Content Strategies
    Influencer Marketing and Partnerships
  • Customer Service on Social Media
  • Best Practices for Social Media Customer Support
    Leveraging AI for Automated Responses
    Human vs. Automated Interactions: Finding Balance
  • Crisis Management in Social Media
  • Identifying and Anticipating Social Media Crises
    Real-time Monitoring and Response Techniques
    Reputation Management and Damage Control
  • Measuring and Analyzing Social Media Success
  • Key Metrics to Track and Analyze
    Tools for Social Media Analytics
    Interpreting Analytics to Refine Strategies
  • Legal and Ethical Considerations
  • Privacy and Data Protection on Social Media
    Ethical Content Sharing and User Interaction
    Navigating Legal Challenges in Digital Spaces
  • Future Trends in Social Media and AI
  • Emerging Technologies and Their Potential Impact
    The Future of Social Media Communication
    Preparing for AI Advancements in Social Media
  • Case Studies and Practical Applications
  • Successful Social Media Campaigns
    Lessons Learned from Social Media Failures
    Interactive Workshops and Actionable Insights
  • Course Summary and Final Project
  • Recap of Key Learnings
    Final Project: Develop a Comprehensive Social Media Strategy
    Feedback and Course Evaluation

Subjects

Conference Talks