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Inicio 4 June 2026 03:27
Fin 4 June 2026
Marketing de Contenidos
University of California, Davis
15 Cursos
UC Davis es una universidad pública de investigación altamente clasificada que ofrece grados de posgrado y pregrado en más de 100 campos de estudio. Su campus está ubicado cerca de Sacramento en el Valle Central de California.
4 weeks, 10 hours a week
Actualización opcional disponible
Not Specified
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Paid Course
Actualización opcional disponible
Resumen
This Specialization equips learners with the strategic frameworks, tools, and decision-making skills needed to plan, create, optimize, and scale content in today’s digital landscape. Across four courses, learners progress from foundational content strategy and audience engagement to advanced tactics for optimization, production scaling, and performance measurement.
Learners will explore how to align content with business goals, design content systems using pillars and topic clusters, apply modern SEO and discoverability best practices, and responsibly scale production using AI, partnerships, and repurposing strategies. Throughout the specialization, learners focus on building content that is not only engaging, but discoverable, credible, and sustainable over time.
This specialization is designed for content marketers, digital marketers, communications professionals, and strategists seeking to move beyond ad hoc content creation and build systems that support long-term growth and impact.
Programa
- Curso 1: La Estrategia del Marketing de Contenidos
- Curso 2: Secretos para Contenidos que Atraen y Convierten
- Curso 3: Estrategias y Tácticas Avanzadas de Marketing de Contenidos
- Curso 4: Estrategias para Escalar y Optimizar Contenidos
Impartido por
Rebekah May
Materias
Business
