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Inicio 6 June 2026 05:10
Fin 6 June 2026
Marketing deportivo: La fórmula tecnológica
2874 Cursos
Not Specified
Actualización opcional disponible
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Paid Course
Actualización opcional disponible
Resumen
This specialization offers an in-depth education in sports marketing, blending strategic principles with the latest tools transforming the industry. Across four courses, learners will build essential expertise in the sports marketing landscape—from core concepts and consumer insights to brand development, fan engagement, and partnership strategy.
The curriculum examines the impact of emerging technologies such as artificial intelligence, augmented reality, blockchain, and NFTs on sports marketing, while also addressing challenges in event promotion, sustainability, and the merging of traditional sports with esports. Real-world case studies, including Real Madrid C.F.’s global digital strategy, are explored throughout.
This specialization is designed for professionals in marketing, communications, or sports seeking to lead forward-thinking, sustainable, and globally-minded sports marketing efforts.
Programa
- Curso 1: Fundamentos del Marketing Deportivo
- Curso 2: Desarrollo de Estrategias Efectivas de Marketing Deportivo
- Curso 3: Estrategias e Innovación en el Marketing Deportivo
- Curso 4: El Futuro del Marketing Deportivo
Impartido por
Marisa Sáenz
Materias
Business
