Método de Negocios y Ciencia, Metodologías de Análisis e Investigación

Resumen

Introductional course, Usage of Research and Analytical Methodologies in Business and Science What you'll learn:

The Process of Management ResearchScientific knowledgeResearches in Business and ScienceResearch project constructionResearch objectives, questions and hypothesesVariablesData collection instrumentsScientific writing Welcome to course:

Business & Science Method, Analysis & Research Methodologies by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 210 countries and has been chosen by more than 520 000 students.Course Author:

Cristiana Silva is a senior education technician with 4 years' experience in coordinating pedagogical and social projects in Higher Education Institutions and Private Social Solidarity Institutions. She began her work in an academic environment, where she obtained her Master's Degree in Education, in the specialization area of Adult Education and Community Intervention at the University of Minho and worked as an educational researcher, responsible for designing course curricula and managing course quality assessment processes.

She is currently a learning designer at the Polytechnic of Cávado and Ave in Barcelos. With a passion for adult education, she has also been president of the C.R.I.A.

Dialogues Association since 2021.The short course "Research Methodologies" aims to provide an introductory understanding of scientific research in Administration. This course equips students with the necessary skills to design, develop, and evaluate research plans.

As future business managers, students should be able to use data collection techniques and instruments to develop or improve business strategies, such as questionnaires, interviews, and document analysis. At the end of the course, students should be able to:

Understand the characteristics of management research.Explain techniques and instruments for collecting and analyzing data.Write, present, and disseminate scientific work.Understand ethical principles in research.Prepare bibliographical references.The structure of the search methodologies course:

Characteristics and paradigms of management research Techniques and instruments for collecting and analyzing data Research methodologiesWriting, presenting, and disseminating scientific workEthics in researchBibliographical referencesThis course lays the foundation for both academic success and effective business management by equipping students with the essential skills to conduct rigorous research and analyze complex information.1.

Scientific Activity and Capstone Project PreparationResearch Design:

The course empowers students to design robust research studies. This includes formulating clear research questions, selecting appropriate methodologies, and collecting and analyzing data systematically.

These skills are crucial for scientific investigations and directly applicable to the Capstone Project, where students are expected to conduct independent research.Critical Thinking and Data Analysis:

Students learn to approach information critically, evaluate evidence, and draw sound conclusions. This analytical mindset is essential in science and in crafting a compelling Capstone Project that demonstrates a deep understanding of a chosen topic.Scientific Communication:

The course helps students develop effective communication skills, enabling them to present their findings clearly and persuasively, both in written and oral formats.

This skill is vital for sharing research results within the scientific community and defending the Capstone Project before a panel.2. Application in Real Business and ManagementInformed Decision-Making:

In the business world, decisions must be based on solid evidence.

The course equips students with the tools to conduct market research, analyze competitor strategies, and evaluate the effectiveness of various business initiatives. This data-driven approach minimizes risks and maximizes opportunities.Problem-Solving:

Businesses constantly face challenges.

The course teaches students to identify problems, gather relevant data, analyze the root causes, and develop effective solutions. This structured problem-solving approach is invaluable for managers at all levels.Performance Evaluation:

The ability to measure and compare results is essential for continuous improvement.

The course enables students to track key performance indicators, identify trends, and make data-driven adjustments to optimize business outcomes.Innovation and Adaptation:

The business landscape is constantly evolving. The course fosters a mindset of curiosity and inquiry, encouraging students to stay abreast of new developments, conduct research, and adapt their strategies to remain competitive."Business & Science Method, Analysis & Research Methodologies" provides students with a versatile skillset that is crucial for both academic and professional success.

By emphasizing rigorous research, critical thinking, and effective communication, the course empowers students to make informed decisions, solve complex problems, and drive innovation in the dynamic world of business.

Programa

• Introducción a las Metodologías de Investigación
Visión general de la investigación en negocios y ciencia
Importancia de las metodologías de investigación en la toma de decisiones
• Características y Paradigmas de la Investigación en Gestión
Comprensión de la investigación en gestión
Diferentes paradigmas de investigación
• Construcción de Proyectos de Investigación
Definición de objetivos de investigación
Formulación de preguntas e hipótesis de investigación
• Variables en la Investigación
Identificación y rol de las variables
Tipos de variables en la investigación
• Técnicas e Instrumentos de Recolección de Datos
Datos cuantitativos vs. cualitativos
Herramientas para la recolección de datos: cuestionarios, entrevistas, análisis de documentos
• Análisis de Datos
Técnicas para el análisis de datos
Uso de herramientas estadísticas y software
• Diseño y Ejecución de la Investigación
Diseño de estudios de investigación robustos
Recolección y análisis sistemático de datos
• Pensamiento Crítico y Análisis de Datos
Enfoque y evaluación crítica de la información
Extracción de conclusiones sólidas a partir de evidencias
• Redacción Científica y Comunicación
Redacción y presentación de trabajos científicos
Comunicación efectiva en formas escritas y orales
• Ética en la Investigación
Comprensión de los principios éticos en la investigación
Garantizar el cumplimiento ético y la integridad
• Referencias Bibliográficas
Preparación y organización de referencias
Comprensión de estilos de citación
• Aplicación en Negocios Reales y Gestión
Investigación de mercado y análisis de competencia
Identificación de problemas y soluciones basadas en datos
• Evaluación del Desempeño e Innovación
Seguimiento y análisis de indicadores clave de desempeño
Fomentar una mentalidad de investigación y adaptación para la innovación
• Preparación del Proyecto Final
Diseño de un proyecto de investigación independiente
Comunicación y defensa del proyecto final
• Conclusión del Curso y Aplicaciones Prácticas
Síntesis de las metodologías aprendidas
Aplicación de habilidades de investigación en escenarios profesionales

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Impartido por

MTF Institute of Management, Technology and Finance

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Materias

Personal Development