Brand Personality: How to Tell Your Story with Authenticity and Relevance

Overview

Discover how human behavior influences your personal brand and ensure your authenticity shines through. This three-week course will guide you in leveraging your unique traits to enhance the authenticity and relevance of your personal brand.

Start by understanding human thoughts and actions to see how behavior and emotions impact brand messaging engagement.

Delve into consumer behavior by exploring the connection between human actions and consumer responses. Learn how brands use emotions to sway customers and apply these strategies to your branding for effective outcomes.

Uncover the essentials of successful brand communication by examining thought processes and adapting your message tone accordingly. Investigate key concepts of the Transactional Analysis model for enhanced brand interaction.

Explore storytelling's significance in personal branding by understanding the seven narrative classifications used by brands to captivate audiences. Recognize and utilize engaging stories to connect with your audience emotionally.

Apply storytelling to your personal brand to make emotional connections and present your individuality confidently, gaining insight into public perception.

This course suits those looking to enhance their personal branding expertise, whether you're a student, a business professional, a social media influencer, or an entrepreneur.

This is the second of a three-part series, with accompanying courses: Brand Identity: How Branding Works and Building Your Personal Brand, and Brand Purpose: Marketing Yourself and Building Meaningful Connections.

Provider: FutureLearn. Categories include Emotional Intelligence, Storytelling, Personal Branding, Consumer Behavior, and Brand Communication.

Syllabus

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