Overview
AI, when applied effectively, can transform digital marketing by enhancing decision-making, streamlining operations, and boosting customer engagement.
On this online microcredential, you’ll gain the essential skills and insights to leverage AI for impactful marketing strategies. Work through engaging modules at your own pace, starting any time from 7 October 2024 onwards with three specified assessment hand-in dates over the academic year.
With this expertise, you’ll be able to identify and capitalise on AI opportunities, becoming a valuable asset in any marketing team.
Unlock the power of AI in digital marketingOn this online microcredential, you’ll develop the skills and knowledge to effectively integrate AI into your digital marketing strategies.
You’ll learn how AI can transform data into actionable insights, enhancing your decision-making and operational efficiency.
Gain practical AI skills for marketingYou’ll gain hands-on experience with AI applications in digital marketing, learning how to use AI tools to improve campaign targeting, customer segmentation, and engagement. Experts will guide you through practical exercises, ensuring you can apply these skills in real-world scenarios.
Explore ethical and governance issuesTo ensure your AI implementations are ethical and compliant, you’ll gain an understanding of the governance issues associated with AI.
You’ll learn about data privacy, ethical considerations, and how to navigate the regulatory landscape.
Become a valuable asset in your workplaceBy the end of this microcredential, you’ll be equipped with the expertise to harness AI for marketing success. You’ll be able to identify and implement AI opportunities, making you a valuable asset to any marketing team and positioning you for career advancement.
How will the skills I learn help in my career?The skills you learn on this microcredential will not only enhance your technical and strategic abilities but also position you as a leader capable of driving significant value and innovation within your organisation.
You’ll gain expertise in integrating AI into digital marketing strategies, making you a valuable asset in any workplace. You’ll learn how to utilise AI tools to analyse big data, improve customer targeting, and personalise marketing efforts for a competitive edge.
Moreover, you’ll develop strategic insights and ethical considerations, ensuring that your AI implementations are both effective and compliant.
These skills will empower you to lead AI-driven initiatives, motivate and retain staff, and foster a culture of innovation and engagement within your team, crucial for achieving strategic business objectives.
How will I be assessed?You’ll be assessed through a comprehensive 2000-word report where you’ll demonstrate your knowledge and understanding of the AI and digital marketing concepts covered in the course.
When you feel ready, you can decide when to complete this assessment. Upon successful completion, you’ll receive your university credits once you’ve handed in your assessment on one of the following select dates:
Monday 3rd February 2025
Monday 12th May 2025
Monday 8th September 2025
What will I receive?Upon successful completion of this online microcredential, you’ll receive 10 UK level 7 credits, acknowledging your expertise and understanding of AI applications within digital marketing. Credits are obtained upon successful completion of the assessment on multiple, select dates.
This certification will not only enhance your professional qualifications but also demonstrate your commitment to continuous learning and innovation in your career.
You can utilise the credits to build towards a Postgraduate Certificate in Leadership and Management Practice.
