Overview
Discover the transformative power of Generative AI in customer journey mapping with our comprehensive course. Dive into leveraging AI tools such as ChatGPT to craft dynamic and predictive customer journeys that respond in real-time. By analyzing customer behavior patterns and anticipating needs, you'll gain practical experience in enhancing customer experiences using AI.
Engage with case studies and practical applications, gaining skills to incorporate GenAI into your mapping processes, interpret AI-driven insights, and design personalized, adaptive journeys that distinguish your brand. This course is perfect for Marketing Professionals, Customer Experience Managers, Product Managers, and Business Strategists seeking to advance their mapping strategies with advanced AI techniques.
If you're vested in shaping customer experiences, developing marketing strategies, or creating customer-centric products, this course provides the tools to maintain a competitive edge in an AI-driven environment. A foundational understanding of customer journey mapping and familiarity with data and marketing analytics are recommended, though no coding experience is required, making the course accessible to non-technical individuals.
By the end of the program, you'll be proficient in analyzing how GenAI revolutionizes traditional customer journey mapping, and in designing AI-enhanced journey maps. You'll also evaluate the benefits and challenges of using GenAI, empowering you to create personalized, predictive customer interactions that set your brand apart.
Offered by Coursera, this course falls under multiple categories including Generative AI Courses, ChatGPT Courses, Predictive Analytics Courses, Customer Engagement Courses, Marketing Analytics Courses, and Customer Journey Mapping Courses.
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