Inteligência Artificial Aplicada ao CRM

University of California, Berkeley via Coursera Specialization

Overview

Explore the transformative power of artificial intelligence (AI) in customer relationship management (CRM) with the University of California, Berkeley's specialized course, now available on Coursera. This comprehensive program delves into how technological advancements have reshaped consumer experiences over the years. Learn how the increased accessibility of smartphones, social media, and the internet has connected people worldwide, generating real-time data. Understand the necessity for businesses to evolve with these technological trends, employing Big Data and AI technologies designed to tailor experiences to each user, thereby enhancing brand engagement and driving revenue.

By the end of this course, participants will gain insights into CRM basics, and learn how to implement AI technologies in managing customer relationships effectively. This course falls under several essential categories, including Artificial Intelligence Courses, Data Science Courses, and Customer Relationship Management Courses, making it a must-have addition to the skillset of any professional aspiring to leverage AI in CRM.