Overview
Salesforce is a cloud-based customer relationship management (CRM) platform designed to assist businesses in managing sales, marketing, and customer service efficiently. This engaging course offers participants a robust understanding of Salesforce Einstein and its capabilities, ensuring they can initiate their journey with Salesforce Einstein and confidently implement its features in their organizations.
This course specifically targets CRM Managers, Business Analysts, IT Professionals, Salesforce Administrators, and Salesforce Developers, key players responsible for CRM platform management and enhancement. These roles are crucial for data analysis, CRM solution implementation, and business process improvement. A basic familiarity with Salesforce's core functions and integrations is necessary, while a foundational knowledge of AI concepts is recommended as the course integrates CRM functions with AI insights.
Participants will emerge from this course capable of articulating the AI principles that power Salesforce Einstein, offering them a foundational grasp of AI's role in enhancing CRM platforms. They'll acquire practical knowledge of using Einstein Studio's central features to automate CRM tasks, and they'll critically assess the ethical dimensions of Salesforce's AI guidelines, preparing them for making informed and ethical decisions in AI development and deployment within their organizations.
Provider: Coursera
Categories: Artificial Intelligence Courses, Data Analysis Courses, Cloud Computing Courses, Salesforce Courses, Customer Relationship Management Courses, AI Ethics Courses
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